“How do we professionally manage content? We don’t. We shouldn’t manage content in the same way that we shouldn’t manage technology. Content and technology are merely a means to an end. What is the end? The end is the task the customer wishes to complete. That is what we should manage.” – Gerry McGovern
Read more from Gerry in his article “The Problem with Dirty Data”.






![“The Web 2.0 architecture still needs much work... As Spiderman’s Uncle Ben pointed out, ‘With great power comes great responsibility.’ Just because we can do all these [Web 2.0] things doesn’t mean we should do them... [It is easy to] imagine designers going wild with the capabilities of this new technology and not using the restraint necessary to ensure they produce an optimal experience.” - Jared Spool “The Web 2.0 architecture still needs much work... As Spiderman’s Uncle Ben pointed out, ‘With great power comes great responsibility.’ Just because we can do all these [Web 2.0] things doesn’t mean we should do them... [It is easy to] imagine designers going wild with the capabilities of this new technology and not using the restraint necessary to ensure they produce an optimal experience.” - Jared Spool](http://www.inspireux.com/wp-content/uploads/174-300x200.gif)