Tag Archives: strategy

To be truly great, designers must think critically and analytically

“To be truly great, we have to understand the motivation of our clients, maintain constant two-way communication with shockingly uncreative people, get a firm handle on copywriting and how that craft exists symbiotically with the visual element, and foresee how the finished whole will be greater than the sum of the bits and pieces we spent hours obsessing over. All of these factors cascade into the final product.” - Kevin Potts

“To be truly great, we have to understand the motivation of our clients, maintain constant two-way communication with shockingly uncreative people, get a firm handle on copywriting and how that craft exists symbiotically with the visual element, and foresee how the finished whole will be greater than the sum of the bits and pieces we spent hours obsessing over. All of these factors cascade into the final product.” – Kevin Potts

Read Kevin’s article “The Details That Matter” for his thoughts on how successful designers think critically and analytically about the details of a project.

A good UX designer should ask “what does this have the potential to be?”

“What UX designers offer that’s special is help building a vision for what the product can and should be. This is not a reductive ‘getting things done’ approach. It’s a generative ‘what does this have the potential to be’ kind of approach. A good UX designer should encourage the team to ask that question, facilitate a process that brings the whole team along in answering it, and then make those answers tangible, doable, and, yes, a little bit pretty.” - Leah Buley

“What UX designers offer that’s special is help building a vision for what the product can and should be. This is not a reductive ‘getting things done’ approach. It’s a generative ‘what does this have the potential to be’ kind of approach. A good UX designer should encourage the team to ask that question, facilitate a process that brings the whole team along in answering it, and then make those answers tangible, doable, and, yes, a little bit pretty.” – Leah Buley

Read Leah’s article “Burndowns and Flareups in Agile Design” here.

UX strategy requires the coordinated efforts of the entire organization

“User experience is something that cuts right across the organization. It is the tangible manifestation of the organization’s reason for being, translating the brand values into a series of identifiable and actionable experience characteristics. To execute a UX strategy requires the coordinated efforts of the entire organization, and, as such, should sit close to the centre of the organization’s overall strategy.” - Steve Baty

“User experience is something that cuts right across the organization. It is the tangible manifestation of the organization’s reason for being, translating the brand values into a series of identifiable and actionable experience characteristics. To execute a UX strategy requires the coordinated efforts of the entire organization, and, as such, should sit close to the centre of the organization’s overall strategy.” – Steve Baty

Read an interview with Steve Baty “UX Strategy: defining and executing strategies for your UX projects and UX teams” for more thoughts on the importance of UX strategy within an organization.

Leaders must become experience executives

“Executives can no longer afford to formulate strategy without embracing user experience, and to the extent their offerings include web sites, software products, and interactive services, these leaders (or their successors) must understand the complex interplay between strategy, scope, structure, semantics, skeleton, and surface. They must become experience executives, in concept if not in name.” - Peter Morville

“Executives can no longer afford to formulate strategy without embracing user experience, and to the extent their offerings include web sites, software products, and interactive services, these leaders (or their successors) must understand the complex interplay between strategy, scope, structure, semantics, skeleton, and surface. They must become experience executives, in concept if not in name.” – Peter Morville

Read Peter’s article “User Experience Strategy” here.

Designers need to be more than ambassadors

“Designers need to be more than ambassadors, they need to be fully functioning and fully aware members of strategic decision-making teams in a company.” – Nathan Shedroff

Read Kate Rutter’s interview with Nathan Shedroff for more thoughts on the role of design in business.
Edit: Fixed article URL – sorry about that

Focusing on the connective tissue between disciplines makes products holistic

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“Each discipline can only go so far with the constraints they work under, and we have to watch each other’s backs and cover for the flaws of each other. Users don’t care whose fault it is that a product works poorly, only that it works poorly. All the disciplines need work together to figure out solutions to product flaws… Focusing on the connective tissue between disciplines makes products holistic.” – Dan Saffer

Read Dan’s article “User Experience is Everyone’s Responsibility” here.