Tag Archives: strategy

Focus on the idea of a product experience, instead of experience that only deals with the user

“The problems that products are designed to solve require the use of many design disciplines. Some of these design efforts work directly at the user’s interaction while others are employed to address the business’ bottom line. But all of these design considerations affect, and sometimes create, an intended experience for the product… I encourage us change our discourse to include the idea of a product experience, instead of the experience that only deals with the user.” – Andrew Crow

This quote is from Andrew’s article “A product’s experience goes beyond User Experience.”

Creating a shared reference with customers will drive business

“Finally after all these years of preaching that ‘content is king’…companies are going to understand that what is going to drive the business model is creating the shared reference with their customers, making sure that everyone is on the same page and you do that, by and large, through content.” – Eric Reiss

Hear more from Eric in his conversation with Jeff Parks from Johnny Holland.

Design helps to create entirely new market niches and even new product categories

“By applying good design to products in categories where users have low expectations for visual appeal, functionality or usability, design helps to create entirely new market niches and even new product categories. By delighting users who merely expect to have their functional requirements fulfilled, companies are using design to help breed customer loyalty.” – Design Council

This quote is from the Design Council’s “Eleven Lessons: managing design in eleven global brands” report.

User experience is everything, but is still undervalued and under-invested in

“User experience is everything. It always has been, but it’s still undervalued and under-invested in. If you don’t know user-centered design, study it. Hire people who know it. Obsess over it. Live and breathe it. Get your whole company on board.” – Evan Williams

This quote, from Twitter CEO Evan Williams, is from Evan’s article “Ten Rules for Web Startups”

Thanks to Jody Ferry for submitting this quote!

Deeply understanding customers allows companies to develop products that revolutionize the way we live our lives

“Deeply understanding their customers is what allows successful companies to think five years ahead of the market and develop products and services that revolutionize the way we live our lives… By understanding the market and the needs of their customers, these companies can develop products customers want and put themselves in the best position to achieve success.” – Demetrius Madrigal and Bryan McClain

Read more in Demetrius and Bryan’s article “Research is Communication.”