Tag Archives: startup

Startups that “get” UX and design are likely create a more successful product than those that do not

“A startup founder who ‘gets’ user experience and design will likely create a more successful product than one who does not. It’s not just because a great user experience makes a product more enjoyable and ultimately fun to use. It’s because this type of design thinking and understanding of the customer seeps into every other aspect of the product.” – Jeff Gothelf

 

Read more in Jeff’s article “In the beginning (there should be UX)”
Thanks to Nick Fink for pointing to this quote and article!