Tag Archives: social

Change your frame of perspective and take the user’s interests to heart

“We think too much about what we are trying to achieve, about what we have designed or built, and thus in terms of what it does or should do. That leads us to think in terms of controlling outcomes, or tweaking features for new behaviors… Social is happening out there, and your users do not have you or your product in mind, but their own experiences and those they share them with. Change your frame.” – Adrian Chan

Read more in Adrian’s Johnny Holland article “11 Tips on How To Apply Social Interaction Design Thinking.”

The ultimate goal of the Web is to support and improve our weblike existence in the world

“The web is more a social creation than a technical one. I designed it for a social effect – to help people work together – and not as a technical toy. The ultimate goal of the Web is to support and improve our weblike existence in the world.” – Weaving The Web by Tim Berners-Lee

Read more in Tim’s book Weaving The Web: The Original Design and Ultimate Destiny of the World Wide Web.

Thanks to interaction-design.org for pointing to this quote!