Tag Archives: simplicity

Simplicity is not a matter of dumbing things down. Simplicity is when someone takes care of the details.

“Web sites are functionally confusing because they’re not delicate enough, because they were not designed with enough care. While web sites need to become simpler, simplicity is not a matter of dumbing things down. In contrary. Simplicity is when someone takes care of the details.” – Oliver Reichenstein

This quote is from iA’s article “What’s Next in Web Design?”

In the end, simplicity for its own sake should not be the goal

“In the end, simplicity for its own sake should not be the goal. Balancing the amount of complexity that we engage with is something that UX people deal with on a daily basis. A good experience should be the result of using UX design to find what is meaningful to that end user and present it in the best way possible.” – Francisco Inchauste

Read more in Francisco’s article “The Dirtiest Word in UX: Complexity.”

There is a delicate balance between the simplicity of use and the complexity of usefulness

“There is a delicate balance between the simplicity of use and the complexity of usefulness. But it is true the product that is clear in its purpose, elegant in its execution and simple in its use will set itself apart from the competition and endear itself to the user. Designing for simplicity is a process of calculated refinement.” – Joshua Brewer

This quote is from Joshua’s 52 Weeks of UX article “Simplicity Isn’t that Simple.”

New technology is likely to make the least improvement in the ease of use of products

“Ironically, the thing that will likely make the least improvement in the ease of use of software-based products is new technology. There is little difference technically between a complicated, confusing program and a simple, fun, and powerful product.” - Alan Cooper

“Ironically, the thing that will likely make the least improvement in the ease of use of software-based products is new technology. There is little difference technically between a complicated, confusing program and a simple, fun, and powerful product.” – Alan Cooper

This quote is from Alan’s book “The Inmates are Running the Asylum.” This quote was also mentioned in Interaction-Design.org’s quote of the day.

Something is elegant if it is unusually simple and surprisingly powerful

“Something is elegant if it is two things at once: unusually simple and surprisingly powerful.” - Matthew E. May

“Something is elegant if it is two things at once: unusually simple and surprisingly powerful.” – Matthew E. May

This quote is from Guy Kawasaki’s interview with Matthew called “In Pursuit of Elegance: 12 Indispensable Tips.”

Thanks to @ellenking for sending me this quote via Twitter!

Simplicity is the by-product of a good idea and modest expectations

“Simplicity is not the goal. It is the by-product of a good idea and modest expectations.” - Paul Rand

“Simplicity is not the goal. It is the by-product of a good idea and modest expectations.” – Paul Rand

Find more articles, interviews, and videos from Paul Rand here.