“Products were once designed for the functions they performed. But when all companies can make products that perform their functions equally well, the distinctive advantage goes to those who provide pleasure and enjoyment while maintaining the power. If functions are equated with cognition, pleasure is equated with emotion; today we want products that appeal to both cognition and emotion.” – Don Norman
Read more in Don’s Interactions Magazine article “The Transmedia Design Challenge Technology that is Pleasurable and Satisfying.”
“The secret to designing an intuitive user experience is making sure that the conceptual model of your product matches, as much as possible, the mental models of your users. If you get that right you will have created a positive and useful user experience.” – Susan Weinschenk
This quote is from Susan’s UX Magazine article “The Secret to Designing an Intuitive UX: Match the Mental Model to the Conceptual Model.”
“The problems that products are designed to solve require the use of many design disciplines. Some of these design efforts work directly at the user’s interaction while others are employed to address the business’ bottom line. But all of these design considerations affect, and sometimes create, an intended experience for the product… I encourage us change our discourse to include the idea of a product experience, instead of the experience that only deals with the user.” – Andrew Crow
This quote is from Andrew’s article “A product’s experience goes beyond User Experience.”
“To me it’s very hard to make your customers happy if you’re not happy yourself. That has to start from within. You have to be happy with the work you’re doing, happy with the products that you’re producing in order to really truly make your customers happy. It’s very much a positive feedback cycle. When you like what you do, you’re going to create something that’s better than if you don’t like what you do. All things being equal, your customers are going to like you and your product a lot more. ” – David Heinemeier Hansson
Read more in UX Magazine’s interview with David entitled “Less is Better.”
“Storytelling offers a way for the team to really understand what they are building and the audience that they are creating it for. Stories allow for the most complex of ideas to be effectively conveyed to a variety of people. This designed product/experience can then offer meaning and emotion for its users.” – Francisco Inchauste
Read more in Francisco’s Smashing Magazine article “Better User Experience With Storytelling – Part One.”
“A startup founder who ‘gets’ user experience and design will likely create a more successful product than one who does not. It’s not just because a great user experience makes a product more enjoyable and ultimately fun to use. It’s because this type of design thinking and understanding of the customer seeps into every other aspect of the product.” – Jeff Gothelf
Catriona Cornett
