“Your products run for election every day and good design is critical to winning the campaign.” - A.G. Lafley

Read the Fast Company article “What P&G Knows About the Power of Design” for Procter & Gamble’s CEO A.G. Lafley’s thoughts on design.

“Features are meaningless. They mean nothing to users. A coherent product user interface is the product to users.” - Kim Goodwin

Read Pabini Gabriel-Petit’s recap of Kim Goodwin’s 2005 BayCHI talk, “Getting Your Design Built” for Kim’s thoughts on how to get buy-in for designs and ensuring that they get built

“The most common misperception is the word ‘design’. People think of primarily pretty pictures or forms. They don’t understand the depth to which design goes—not only in products, but in every aspect of our life. Whether it is the design of a program, a product or some form of communication, we are living in a world that’s totally designed. Somebody made a decision about everything. And it was a design decision.” - Sam Farber

Sam Farber is the founder of Copco, OXO, and Wovo.  Quote retrieved from this collection of design related quotes.

“For a human being the product is not an end in itself but the gateway to a plethora of experiences.” - Nokia Design Manifesto

Browse through the first edition of Nokia’s Design Manifesto (pdf) for many inspiring thoughts about design.