“What’s more important than process is mindset. And when it comes to interaction design, that mindset is having empathy for and understanding your users, and creating something great for them.” – Peter Merholz
This quote is from Peter’s article on why we should focus on the mindset of UX design, not processes, and on outcomes, not methods.
“The design process is essentially a process of subtraction, organization and emphasis.” – Leon Paternoster
This quote is from Leon’s article “Grids: Great, but use with care.”
“The entire profession of design is one rooted in failure, for without it there would be no need for designers. Designers exist to come in, assess what has been failing, and offer up solutions for the future. Even the process of creating that solution is made up of a variety of failures that lead the designer to a single golden idea. The more we design, the more failures we are exposed to, and the better our work becomes in the future for having learned what not to do.” – Brad Nunnally
This quote is from Brad’s article “Designers: Dare to Fail.”
“The process of design starts with exploration, but ends with refinement. The best designers carefully move from one to the other, making sure they spend enough time exploring before locking themselves into a design approach.” – Jared Spool
Read more in Jared’s article “Exploring Options and Making Decisions.”
“We don’t spend enough time up front on projects discussing, assessing, defining and refining the value of what we make. We jump too quickly into design and build before applying rigor to what we make. It’s easy to get lost in the product detail: a screen, code and forget what the product’s value is and who you are building it for. Everything we do should be to help move the product a little closer to success.” – Daniel Szuc
This quote is from Daniel’s article “The Value of asking ‘Why?’”
“Designers are optimistic people who are trained to be courageous about the future—and making the future happen. They aren’t always aware of the intricacies of operations and the impacts of the solutions they propose, just like entrepreneurs, but they aren’t afraid of confronting a blank piece of paper (or screen or board) and getting to work making something new.” – Nathan Shedroff
This quote is from Kate Rutter’s 2008 interview with Nathan on the subject of the role of design in business.
Catriona Cornett
