Tag Archives: people

We need to build products that bring joy and excitement to people’s lives

“It is not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and, yes, beauty to people’s lives.” - Don Norman

“It is not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and, yes, beauty to people’s lives.” – Don Norman

This quote is from Don’s article “Introduction to This Special Section on Beauty, Goodness, and Usability” from the publication “Human-Computer Interaction”

(EDIT: URL to the article has been updated.  Click on the “View Article” link on that page to view the PDF)

Technology serves humans. Humans do not serve technology.

“People should never feel like a failure when using technology. Like the customer, the user is always right. If software crashes, it is the software designer’s fault. If someone can’t find something on a web site, it is the web designer’s fault... The big difference between good and bad designers is how they handle people struggling with their design. Technology serves humans. Humans do not serve technology.” - Joshua Porter

“People should never feel like a failure when using technology. Like the customer, the user is always right. If software crashes, it is the software designer’s fault. If someone can’t find something on a web site, it is the web designer’s fault… The big difference between good and bad designers is how they handle people struggling with their design. Technology serves humans. Humans do not serve technology.” – Joshua Porter

Read Joshua’s article “Five Principles to Design By” here.

What makes people passionate, pure and simple, is great experiences

“What makes people passionate, pure and simple, is great experiences. If they have great experience with your product [and] they have great experiences with your service, they’re going to be passionate about your brand, they’re going to be committed to it. That’s how you build that kind of commitment.” - Jesse James Garrett

“What makes people passionate, pure and simple, is great experiences. If they have great experience with your product [and] they have great experiences with your service, they’re going to be passionate about your brand, they’re going to be committed to it. That’s how you build that kind of commitment.” – Jesse James Garrett

This quote is from a podcast with Jesse entitled “What the Heck is User Experience Design??!! (And Why Should I Care?)” from Teresa Brazen’s blog Tea with Teresa.

UX designers improve people’s lives by making experiences better

“What I get to do is take that insight into how people think and how people behave and turn it into something, a product or a service, that is going to make their lives better. It’s going to improve their lives in some way that they may not even be able to articulate. To be able to make some small part of their experience better, and all of those little experiences add up to the sum of somebody’s life... the ability to touch people in that way is really profound.” - Jesse James Garrett

“What I get to do is take that insight into how people think and how people behave and turn it into something, a product or a service, that is going to make their lives better. It’s going to improve their lives in some way that they may not even be able to articulate. To be able to make some small part of their experience better, and all of those little experiences add up to the sum of somebody’s life… the ability to touch people in that way is really profound.” – Jesse James Garrett

Note: Last portion of the quote has been slightly paraphrased for clarity.

Listen to a podcast with Jesse entitled “What the Heck is User Experience Design??!! (And Why Should I Care?)” from Teresa Brazen’s blog Tea with Teresa.

Collaborating to provide insights can lead to positive customer experiences

“My definition of a ‘customer centric’ culture is where people are asking the right questions to the right people, who are able and willing to collaborate to provide their insights. In such a culture, over time, individuals ask the right questions more often and get the right answers more often. This is a reinforcing feedback loop. As this culture takes hold, more and more of the solutions coming out of the group would yield positive customer experiences.” - Secil Watson

“My definition of a ‘customer centric’ culture is where people are asking the right questions to the right people, who are able and willing to collaborate to provide their insights. In such a culture, over time, individuals ask the right questions more often and get the right answers more often. This is a reinforcing feedback loop. As this culture takes hold, more and more of the solutions coming out of the group would yield positive customer experiences.” – Secil Watson

Read more from Secil in Richard Anderson’s Riander Blog entry “Breaking Silos.” Secil describes why collaboration and integrated work practices are critical to the success of any team.

Many digital products fail because they are not imbued with humanity

“Most digital products today emerge from the development process like a monster emerging from a bubbling tank. Developers, instead of planning and executing with their users in mind, end up creating technological solutions over which they ultimately have little control. Like mad scientists, they fail because they have not imbued their creations with humanity.” - About Face 2.0 by Alan Cooper

“Most digital products today emerge from the development process like a monster emerging from a bubbling tank. Developers, instead of planning and executing with their users in mind, end up creating technological solutions over which they ultimately have little control. Like mad scientists, they fail because they have not imbued their creations with humanity.” – About Face 2.0 by Alan Cooper

Purchase About Face 2.0 for more of Alan’s thoughts on “the essentials of interaction design.”