
“Design is less and less about solving problems, testing less and less about eliminating frustration. It’s all becoming more and more about making a good experience for users… Now it’s not good enough to just be usable. The design has to fit into peoples’ lives. It actually has to make people happy, and anticipate their needs.” – Dana Chisnell
Read more in Dana’s UX Magazine article “Beyond Frustration: Three levels of happy design.”

“It’s good to make people happy, but it’s better to help people make themselves happy. Design for strength.” – Loren Baxter
This quote comes from one Loren’s April 30th Tweets.

“Showing personality in your app, website, or brand can be a very powerful way for your audience to identify and empathize with you. People want to connect with real people and too often we forget that businesses are just collections of people. So why not let that shine through?” – Aarron Walter
Read more in Aarron’s article Emotional Interface Design: The Gateway to Passionate Users.

“The secret to designing an intuitive user experience is making sure that the conceptual model of your product matches, as much as possible, the mental models of your users. If you get that right you will have created a positive and useful user experience.” – Susan Weinschenk
This quote is from Susan’s UX Magazine article “The Secret to Designing an Intuitive UX: Match the Mental Model to the Conceptual Model.”

“Good web design is about the character of the content, not the character of the designer.” - Jeffrey Zeldman
This quote was mentioned in Jeffrey’s 2008 An Event Apart presentation as well as his presentation at the 2008 AIGA Business and Design Conference.
Thanks to Derek Nelson (@dN_redNests) for pointing out this quote!

“Users should feel comfortable when they visit your site. They should feel that your site is designed, arranged and filled with logical information that they know how to get to. When you are consistent you make your users happy which will compel them to return.” – Timothy Smith