![\"Interaction design isn\'t only about fixing problems; it\'s also about facilitating interactions between people in richer, deeper, better ways - that is, finding new ways to better connect human beings to one another, and by doing so, make the world a better place to live\" - Designing for Interaction by Dan Saffer](http://www.inspireux.com/wp-content/uploads/8.gif "\\"Interaction design isn\'t only about fixing problems; it\'s also about facilitating interactions between people in richer, deeper, better ways - that is, finding new ways to better connect human beings to one another, and by doing so, make the world a better place to live\\" - Designing for Interaction by Dan Saffer")
“Interaction design isn’t only about fixing problems; it’s also about facilitating interactions between people in richer, deeper, better ways – that is, finding new ways to better connect human beings to one another, and by doing so, make the world a better place to live” – Designing for Interaction by Dan Saffer
Check out Dan’s book Designing for Interaction for a great overview of interaction design
![\"Being customer focused is not some ‘nice thing to do.’ Customer focus is about hard-edged business. Customers are hugely impatient on the Web. They don’t need to hang around a website that is not directly focused on them. Customer focus is the beginning, middle and end of a successful web strategy.\" - Gerry McGovern](http://www.inspireux.com/wp-content/uploads/6.gif "\\"Being customer focused is not some ‘nice thing to do.’ Customer focus is about hard-edged business. Customers are hugely impatient on the Web. They don’t need to hang around a website that is not directly focused on them. Customer focus is the beginning, middle and end of a successful web strategy.\\" - Gerry McGovern")
“Being customer focused is not some ‘nice thing to do.’ Customer focus is about hard-edged business. Customers are hugely impatient on the Web. They don’t need to hang around a website that is not directly focused on them. Customer focus is the beginning, middle and end of a successful web strategy.” – Gerry McGovern
Read UIE’s interview with Gerry McGovern, “The Importance of a Customer-Centric Design Approach,” here
“While market researchers describe how the world is, creative people describe how it could be. Their thinking is often so fresh that they zag even when they should zig. But without fresh thinking, there’s no chance of magic” – The Brand Gap by Marty Neumeier
Check out Marty’s book The Brand Gap. Great quick read to understand branding and its power
![\"Your customers are not you. They don’t look like you, they don’t think like you, they don’t do the things that you do, they don’t have your expectations or assumptions. If they did, they wouldn’t be your customers; they’d be your competitors.\" - Mike Kuniavsky of Adaptive Path](http://www.inspireux.com/wp-content/uploads/3.gif "\\"Your customers are not you. They don’t look like you, they don’t think like you, they don’t do the things that you do, they don’t have your expectations or assumptions. If they did, they wouldn’t be your customers; they’d be your competitors.\\" - Mike Kuniavsky of Adaptive Path")
