Tag Archives: people

Go deep into your customers’ lives and immerse yourself in their world

“By going deep into our customers’ lives and closely observing their behaviors, you can wow them when you address needs that they’d never be able to articulate. By immersing yourself in the customer’s wider world of emotion and culture, you can wow them by attuning the offering to practical needs and dimensions of delight that normally go unfulfilled.” - Subject to Change by Peter Merholz, Brandon Schauer, David Verba, and Todd Wilkens

“By going deep into our customers’ lives and closely observing their behaviors, you can wow them when you address needs that they’d never be able to articulate. By immersing yourself in the customer’s wider world of emotion and culture, you can wow them by attuning the offering to practical needs and dimensions of delight that normally go unfulfilled.” – Subject to Change by Peter Merholz, Brandon Schauer, David Verba, and Todd Wilkens

Be sure to pick up Subject to Change by four members of Adaptive Path.  This book describes how businesses can use customer experiences to inform and shape the product development process.

Products are the gateway to a plethora of experiences

“For a human being the product is not an end in itself but the gateway to a plethora of experiences.” – Nokia Design Manifesto

Browse through the first edition of Nokia’s Design Manifesto (pdf) for many inspiring thoughts about design.

The goal of human-centered design is to tame complexity

The world is complex, and so too must be the activities that we perform. But that doesn’t mean that we must live in continual frustration. No. The whole point of human-centered design is to tame complexity, to turn what would appear to be a complicated tool into one that fits the task, that is understandable, usable, enjoyable. - Don Norman

“The world is complex, and so too must be the activities that we perform. But that doesn’t mean that we must live in continual frustration. No. The whole point of human-centered design is to tame complexity, to turn what would appear to be a complicated tool into one that fits the task, that is understandable, usable, enjoyable.” – Don Norman

Read Don’s article “Simplicity Is Not The Answer” for his thoughts on why simplicity should not necessarily be the primary goal when creating products and services.

Design software to behave like a likeable person

“If we want users to like our software, we should design it to behave like a likeable person.” - Alan Cooper

“If we want users to like our software, we should design it to behave like a likeable person.” – Alan Cooper

Purchase Alan Cooper’s book The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity here.

Good UI design is humble

“When software is hard to use, don’t make excuses for it. Improve it. When a user makes a mistake, don’t blame the user. Ask how the software misled them. Then fix it. The user’s time is more valuable than ours. Respect it. Good UI design is humble.” – Jono DiCarlo

Read Jono from Mozilla Labs’ article “These things I believe” for his thoughts on software development and user interface design.

Qualities of an exemplary user experience

“The first requirement for an exemplary user experience is to meet the exact needs of the customer, without fuss or bother. Next comes simplicity and elegance that produce products that are a joy to own, a joy to use. True user experience goes far beyond giving customers what they say they want, or providing checklist features.” – Nielsen Norman Group

Read the Nielsen Norman Group’s complete definition of user experience here.