Tag Archives: innovation

Design can help find new solutions to problems and drive innovation

“Most business processes are about making choices from a set of existing alternatives. Clearly, if all your competition is doing the same, then differentiation is tough. In order to innovate, we have to have new alternatives and new solutions to problems, and that is what design can do.” - Tim Brown

“Most business processes are about making choices from a set of existing alternatives. Clearly, if all your competition is doing the same, then differentiation is tough. In order to innovate, we have to have new alternatives and new solutions to problems, and that is what design can do.” – Tim Brown

Read the New York Times article “Design is More Than Packaging” for Tim Brown’s thoughts on design thinking.

Design needs to reflect the innovation culture of a company

“There is no one, right way to design or develop anything. To a large degree, it needs to reflect the culture — especially the innovation culture — of a company.” – Nathan Shedroff

Read an interview with Nathan in which he discusses “Futures, Experiences & Design”