Tag Archives: innovation

Designers turn insights into innovation

“Designers are by nature more inquisitive, more connected. They dig a little deeper in terms of insights. They turn those insights into innovation. That connection to the consumer is absolutely critical in driving innovation. It’s critical that design isn’t subjugated to the back room as a short order cook for marketing or for merchandising or sales. It has to be up front.” – Mark Parker

Mark Parker, CEO of Nike, explains what it is like being CEO with a design background in his interview with Fast Company.

Good design is innovative. It does not produce novelty for the sake of it.

“Good design is innovative. It does not copy existing product forms, nor does it produce any kind of novelty for the sake of it. The essence of innovation must be clearly seen in all functions of a product.” - Dieter Rams

“Good design is innovative. It does not copy existing product forms, nor does it produce any kind of novelty for the sake of it. The essence of innovation must be clearly seen in all functions of a product.” – Dieter Rams

This quote is one of Dieter’s “10 Design Commandments.”

Thanks to Jeffrey Veen for sharing this quote during his UX Week presentation!

UX designers need to possess both creativity and vision

“[UX designers] need creativity and vision to [create] a system that helps a business achieve its goals by making it easy and enjoyable for its users and customers to achieve theirs. You need the ability to both envision the big picture and craft the details. You need the creativity to innovate consciously and the drive to encourage innovation in others.” - Fred Beecher

“[UX designers] need creativity and vision to [create] a system that helps a business achieve its goals by making it easy and enjoyable for its users and customers to achieve theirs. You need the ability to both envision the big picture and craft the details. You need the creativity to innovate consciously and the drive to encourage innovation in others.” – Fred Beecher

Check out Fred’s article “Nine Essential Characteristics of Good UX Designers” for his thoughts on the characteristics you must possess to be a good UX designer.

Design combines art, scientific complexity, and usefulness

“What I love about design is the artistic and scientific complexity that also becomes useful...  Great designers also pursue a mission. Great designers design with mankind in mind... The crossroads of science and art, innovation and inspiration are what I love about design.” - Michelle Obama

“What I love about design is the artistic and scientific complexity that also becomes useful…  Great designers also pursue a mission. Great designers design with mankind in mind… The crossroads of science and art, innovation and inspiration are what I love about design.” – Michelle Obama

This quote is from Michelle’s speech at the Cooper Hewitt National Design Awards at the White House. Read a full transcript of her remarks or watch a video of her speech.

The most innovative designers cultivate an appetite for “thinking wrong”

“The most innovative designers consciously reject the standard option box and cultivate an appetite for ‘thinking wrong.’” - The Designful Company by Marty Neumeier

“The most innovative designers consciously reject the standard option box and cultivate an appetite for ‘thinking wrong.’” – The Designful Company by Marty Neumeier

Purchase Marty’s book The Designful Company for his thoughts on how designing the way forward is the key to innovation and solving business problems.

Innovation lies at the heart of both better design and better business

“Innovation lies at the heart of both better design and better business. It magnifies drive inside the organization. It slashes the costs of inefficiency, duplication, and corporate ennui. It confers the ability to produce uncommon, yet practical, responses to real problems.” - The Brand Gap by Marty Neumeier

“Innovation lies at the heart of both better design and better business. It magnifies drive inside the organization. It slashes the costs of inefficiency, duplication, and corporate ennui. It confers the ability to produce uncommon, yet practical, responses to real problems.” – The Brand Gap by Marty Neumeier

Check out Marty’s book The Brand Gap for his thoughts on how to bridge the distance between business strategy and design.