“Good design is innovative. It does not copy existing product forms, nor does it produce any kind of novelty for the sake of it. The essence of innovation must be clearly seen in all functions of a product.” – Dieter Rams
This quote is one of Dieter’s “10 Design Commandments.”
Thanks to Jeffrey Veen for sharing this quote during his UX Week presentation!
![“[UX designers] need creativity and vision to [create] a system that helps a business achieve its goals by making it easy and enjoyable for its users and customers to achieve theirs. You need the ability to both envision the big picture and craft the details. You need the creativity to innovate consciously and the drive to encourage innovation in others.” - Fred Beecher](http://www.inspireux.com/wp-content/uploads/217-300x200.gif "“[UX designers] need creativity and vision to [create] a system that helps a business achieve its goals by making it easy and enjoyable for its users and customers to achieve theirs. You need the ability to both envision the big picture and craft the details. You need the creativity to innovate consciously and the drive to encourage innovation in others.” - Fred Beecher")
“[UX designers] need creativity and vision to [create] a system that helps a business achieve its goals by making it easy and enjoyable for its users and customers to achieve theirs. You need the ability to both envision the big picture and craft the details. You need the creativity to innovate consciously and the drive to encourage innovation in others.” – Fred Beecher
Check out Fred’s article “Nine Essential Characteristics of Good UX Designers” for his thoughts on the characteristics you must possess to be a good UX designer.
“What I love about design is the artistic and scientific complexity that also becomes useful… Great designers also pursue a mission. Great designers design with mankind in mind… The crossroads of science and art, innovation and inspiration are what I love about design.” – Michelle Obama
This quote is from Michelle’s speech at the Cooper Hewitt National Design Awards at the White House. Read a full transcript of her remarks or watch a video of her speech.
“The most innovative designers consciously reject the standard option box and cultivate an appetite for ‘thinking wrong.’” – The Designful Company by Marty Neumeier
Purchase Marty’s book The Designful Company for his thoughts on how designing the way forward is the key to innovation and solving business problems.
“Innovation lies at the heart of both better design and better business. It magnifies drive inside the organization. It slashes the costs of inefficiency, duplication, and corporate ennui. It confers the ability to produce uncommon, yet practical, responses to real problems.” – The Brand Gap by Marty Neumeier
Check out Marty’s book The Brand Gap for his thoughts on how to bridge the distance between business strategy and design.
“Most business processes are about making choices from a set of existing alternatives. Clearly, if all your competition is doing the same, then differentiation is tough. In order to innovate, we have to have new alternatives and new solutions to problems, and that is what design can do.” – Tim Brown
Read the New York Times article “Design is More Than Packaging” for Tim Brown’s thoughts on design thinking.
Catriona Cornett
