“Innovation lies at the heart of both better design and better business. It magnifies drive inside the organization. It slashes the costs of inefficiency, duplication, and corporate ennui. It confers the ability to produce uncommon, yet practical, responses to real problems.” - The Brand Gap by Marty Neumeier

Check out Marty’s book The Brand Gap for his thoughts on how to bridge the distance between business strategy and design.

“Most business processes are about making choices from a set of existing alternatives. Clearly, if all your competition is doing the same, then differentiation is tough. In order to innovate, we have to have new alternatives and new solutions to problems, and that is what design can do.” - Tim Brown

Read the New York Times article “Design is More Than Packaging” for Tim Brown’s thoughts on design thinking.

“There is no one, right way to design or develop anything. To a large degree, it needs to reflect the culture — especially the innovation culture — of a company.” - Nathan Shedroff

Read an interview with Nathan in which he discusses “Futures, Experiences & Design”