“Findability precedes usability. In the alphabet and on the Web. You can’t use what you can’t find.” – Ambient Findability by Peter Morville
Read more from Peter on “how you find your way in an age of information overload” in his book Ambient Findability.
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“Good information architecture enables people to find and do what they came for. Great information architecture takes find out of the equation: the site behaves as the visitor expects. Poor or missing information architecture neuters content, design, and programming and devalues the site for its owners as well as the audience it was created to serve. It’s like a film with no director. The actors may be good, the sets may be lovely, but audiences will leave soon after the opening credits.” – Jeffrey Zeldman
Jeffrey’s quote is from The Information Architecture Institute’s “Testimonials” page that features quotes from people who acknowledge the value and importance of information architecture.