“Information architecture defines the structure of information. Interaction design enables people to manipulate and contribute to that information. Visual design communicates these possibilities to people and creates affinity to them. User experience is the summation of these considerations.” – Luke Wroblewski
Quote submitted by Michael Cummings. Do you have a quote you want to see on inspireUX? Submit it, and it may be chosen!
![“What makes people passionate, pure and simple, is great experiences. If they have great experience with your product [and] they have great experiences with your service, they’re going to be passionate about your brand, they’re going to be committed to it. That’s how you build that kind of commitment.” - Jesse James Garrett](http://www.inspireux.com/wp-content/uploads/158.gif "“What makes people passionate, pure and simple, is great experiences. If they have great experience with your product [and] they have great experiences with your service, they’re going to be passionate about your brand, they’re going to be committed to it. That’s how you build that kind of commitment.” - Jesse James Garrett")
“What makes people passionate, pure and simple, is great experiences. If they have great experience with your product [and] they have great experiences with your service, they’re going to be passionate about your brand, they’re going to be committed to it. That’s how you build that kind of commitment.” – Jesse James Garrett
This quote is from a podcast with Jesse entitled “What the Heck is User Experience Design??!! (And Why Should I Care?)” from Teresa Brazen’s blog Tea with Teresa.
“You don’t sacrifice the experience for growth; you drive growth from the quality of the experience.” – Do you matter? How great design will make people love your company by Robert Brunner and Stewart Emery
I highly recommend Robert and Stewart’s book Do you matter? How great design will make people love your company. In this book, they explain how great design is about creating a deep relationship with your customers by creating a complete “customer experience supply chain.”
“UX suffers when we wall ourselves off from the rest of the organization. Getting people from other disciplines involved gives them the opportunity to feel that you’re all working toward a common goal. At the same time, it gives you the opportunity to advocate user-centered thinking and gain that critical buy-in.” – John Ferrara
Read more from John and other UX professionals on the topic of “Evangelizing UX Across an Entire Organization” in the UXmatters article by Janet M. Six.
(It’s about time I quoted a fellow Vanguard Information Architect 
)
“What I get to do is take that insight into how people think and how people behave and turn it into something, a product or a service, that is going to make their lives better. It’s going to improve their lives in some way that they may not even be able to articulate. To be able to make some small part of their experience better, and all of those little experiences add up to the sum of somebody’s life… the ability to touch people in that way is really profound.” – Jesse James Garrett
Note: Last portion of the quote has been slightly paraphrased for clarity.
Listen to a podcast with Jesse entitled “What the Heck is User Experience Design??!! (And Why Should I Care?)” from Teresa Brazen’s blog Tea with Teresa.
“There are many near-term benefits to applying analytics to user experience design. And the long-term promises so much. So there needs to be a wedding of web analytics and user experience. Designers need to get better with data to finally be able to design for finding, as well as to better communicate with managers, business analysts, and, to a degree, information technologists and developers. Designers will have to learn a foreign language to win them over. That language is data.” – Louis Rosenfeld
Read Louis’ article “The road to finding is paved with data: Web analytics and user experience” for more thoughts on the importance of data driven design.