Tag Archives: experience

Better connect with your customers by speaking like people, not like machines

“How can companies better connect to its customers? The answer is simple: Speak like people, not like machines... More and more, people are craving authentic experiences from the world around them, and that means a simple human-to-human connection. In our ‘user experience’ world, this means when people use a website, software, product, etc., people should somehow experience the people that created it. Connection.” - Bill DeRouchey

“How can companies better connect to its customers? The answer is simple: Speak like people, not like machines… More and more, people are craving authentic experiences from the world around them, and that means a simple human-to-human connection. In our ‘user experience’ world, this means when people use a website, software, product, etc., people should somehow experience the people that created it. Connection.” – Bill DeRouchey

Check out Bill’s interview with Jeroen van Geel for more on “Challenges and Authentic Experiences.”

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Users are “rotten with imperfection.” Embrace the rotten-ness.

“I believe that all user experience designers are ‘rotten with imperfection’–every time we get something we lust for, we choose something else to want. User experience design is similar; it does NOT end–once you’ve turned over a great finished product… well, it’s not finished. It’s time to evaluate, update and repeat, because users are pretty ‘rotten with imperfection’, themselves. Embrace the rotten-ness. Don’t look forward to the end of a project, look forward to the next opportunity to improve.” - Russ Unger

“I believe that all user experience designers are ‘rotten with imperfection’–every time we get something we lust for, we choose something else to want. User experience design is similar; it does NOT end–once you’ve turned over a great finished product… well, it’s not finished. It’s time to evaluate, update and repeat, because users are pretty ‘rotten with imperfection’, themselves. Embrace the rotten-ness. Don’t look forward to the end of a project, look forward to the next opportunity to improve.” – Russ Unger

Listen to Peachpit’s Author Talk with Russ and Carolyn Chandler, or view Russ’ transcript of his portions of the interview to read more about his thoughts on the importance of user experience design.

As UX designers, we orchestrate a complex series of interactions

“A good user experience designer needs to be able to see both the forest and the trees. That means user experience has implications that go far beyond usability, visual design, and physical affordances. As UX designers, we orchestrate a complex series of interactions.” - Eric Reiss

“A good user experience designer needs to be able to see both the forest and the trees. That means user experience has implications that go far beyond usability, visual design, and physical affordances. As UX designers, we orchestrate a complex series of interactions.” – Eric Reiss

Read Eric’s article “A definition of ‘user experience’” for his thoughts on how UX is the sum of a series of interactions.

Experience is more based upon memory than reality

“It’s the total experience that matters. And that starts from when you first hear about a product… experience is more based upon memory than reality. If your memory of the product is wonderful, you will excuse all sorts of incidental things.” - Don Norman

“It’s the total experience that matters. And that starts from when you first hear about a product… experience is more based upon memory than reality. If your memory of the product is wonderful, you will excuse all sorts of incidental things.” – Don Norman

Don’s quote is from an interview conducted at UX Week 2008. Read some other choice quotes from this interview here. This quote was submitted by Michael Cummings.

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Remarkable experiences leave a mark

“Remarkable experiences leave a mark—whether the experience is remarkably good, or remarkably bad. These memories are mind-share, essentially brand equity, the capital of brands.” - Niko Nyman

“Remarkable experiences leave a mark—whether the experience is remarkably good, or remarkably bad. These memories are mind-share, essentially brand equity, the capital of brands.” – Niko Nyman

Read more from Niko in his presentation “The Value of User Experience” from the 2008 Web 2.0 Expo in Berlin.  View another quote from this presentation here.

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Solve problems by moving from data, to information, to knowledge, to wisdom

"As the designer moves from data, to information, to knowledge and then to wisdom, the problem being solved changes from a single dimensional issue of aesthetics or organization to one of selective contextualization, and then to one of experience." - Jon Kolko"As the designer moves from data, to information, to knowledge and then to wisdom, the problem being solved changes from a single dimensional issue of aesthetics or organization to one of selective contextualization, and then to one of experience." - Jon Kolko

“As the designer moves from data, to information, to knowledge and then to wisdom, the problem being solved changes from a single dimensional issue of aesthetics or organization to one of selective contextualization, and then to one of experience.” – Jon Kolko

Read more about the process of “Design Synthesis” that helps us understand design problems in Jon’s article “Information Architecture and Design Strategy: The Importance of Synthesis during the Process of Design.”