
“Doing a great job, playing a significant role in your company’s success, and providing ongoing value is about delivering great user experiences. It’s about how your work can add real value for both the business and the people who use your products… It’s about how you can keep design in focus.” – Daniel Szuc
This quote is from Daniel’s UXmatters article “Finding Gold in Your User Research Results.”

“Be someone else. It takes great empathy to create a good experience. To create relevant experiences, you have to forget everything you know and design for others. Align with the expected patience, level of interest, and depth of knowledge of your users. Talk in the users’ language.” – Niko Nyman
This quote is from Niko’s presentation entitled “The Value of User Experience”.

“How can companies better connect to its customers? The answer is simple: Speak like people, not like machines… More and more, people are craving authentic experiences from the world around them, and that means a simple human-to-human connection. In our ‘user experience’ world, this means when people use a website, software, product, etc., people should somehow experience the people that created it. Connection.” – Bill DeRouchey
Check out Bill’s interview with Jeroen van Geel for more on “Challenges and Authentic Experiences.”
Remember: You can always click on the quote thumbnails to view a full sized quote card suitable for printing and sharing!

“I believe that all user experience designers are ‘rotten with imperfection’–every time we get something we lust for, we choose something else to want. User experience design is similar; it does NOT end–once you’ve turned over a great finished product… well, it’s not finished. It’s time to evaluate, update and repeat, because users are pretty ‘rotten with imperfection’, themselves. Embrace the rotten-ness. Don’t look forward to the end of a project, look forward to the next opportunity to improve.” – Russ Unger
Listen to Peachpit’s Author Talk with Russ and Carolyn Chandler, or view Russ’ transcript of his portions of the interview to read more about his thoughts on the importance of user experience design.

“A good user experience designer needs to be able to see both the forest and the trees. That means user experience has implications that go far beyond usability, visual design, and physical affordances. As UX designers, we orchestrate a complex series of interactions.” – Eric Reiss
Read Eric’s article “A definition of ‘user experience’” for his thoughts on how UX is the sum of a series of interactions.

“It’s the total experience that matters. And that starts from when you first hear about a product… experience is more based upon memory than reality. If your memory of the product is wonderful, you will excuse all sorts of incidental things.” – Don Norman
Don’s quote is from an interview conducted at UX Week 2008. Read some other choice quotes from this interview here. This quote was submitted by Michael Cummings.
Please help inspireUX maintain a frequent quote posting frequency by submitting your favorite UX quotes. Thank you!