Tag Archives: experience

Create experiences that emotionally engage your customers

“Choice-fatigued consumers are not looking for another product that hasn't taken their true needs and desires into consideration. They are looking for companies in which to believe and give their allegiance. They are looking for experiences that cater to their deep-seated desires. This type of engagement requires much more than the latest technological breakthrough: It requires emotional engagement.”  - Sohrab Vossoughi

“Choice-fatigued consumers are not looking for another product that hasn’t taken their true needs and desires into consideration. They are looking for companies in which to believe and give their allegiance. They are looking for experiences that cater to their deep-seated desires. This type of engagement requires much more than the latest technological breakthrough: It requires emotional engagement.”  – Sohrab Vossoughi

Read Sohrab’s BusinessWeek article “It’s All About Experience” here.

Creating a successful product requires designing the Total User Experience

“Too many companies believe that all they must do is provide a ‘neat’ technology or some ‘cool’ product or, sometimes, just good, solid engineering. Nope. All of those are desirable (and solid engineering is a must), but there is much more to a successful product than that: understanding how the product is to be used, design, engineering, positioning, marketing, branding—all matter. It requires designing the Total User Experience.” - Don Norman

“Too many companies believe that all they must do is provide a ‘neat’ technology or some ‘cool’ product or, sometimes, just good, solid engineering. Nope. All of those are desirable (and solid engineering is a must), but there is much more to a successful product than that: understanding how the product is to be used, design, engineering, positioning, marketing, branding—all matter. It requires designing the Total User Experience.”- Don Norman

Quote from the article “Sharing Ownership of UX” from UXmatters.

If you’d like to read more by Don Norman, pick up his books for many insightful thoughts on design.

Meet your users’ needs at the instant they need it

\"When creating great experiences, it\'s not so much about doing what users expect. Instead, it\'s about creating a design that clearly meets their needs at the instant they need it.\" - Jared Spool

“When creating great experiences, it’s not so much about doing what users expect. Instead, it’s about creating a design that clearly meets their needs at the instant they need it.” – Jared Spool

Read Jared’s article “The Wheres and Whens of Users’ Expectations” here.

Each moment is an important piece of the whole experience

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“Each moment has the potential to increase a user’s confidence or destroy his trust in a product or a company, and each one is an important piece of the whole experience. Why? Because the task a person is attempting to complete at any given moment is the most important task to that person, at that moment. It is our job to make sure nothing goes wrong.  To make sure that moment is enjoyable and productive, and helps our user feel smart.” – Designing the Moment by Robert Hoekman Jr.

Purchase Designing the Moment here or check out a sample chapter of the book on Robert Hoekman Jr.’s site.

Read David Fiorito’s thoughts on Designing the Moment here.

It takes a passionate commitment to thoroughly understand something

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“To design something really well you have to get it.  You have to really grok what it’s all about.  It takes a passionate commitment to thoroughly understand something – chew it up, not just quickly swallow it.  Most people don’t take the time to do that… The broader one’s understanding of the human experience, the better designs we will have.” – Steve Jobs

Read the Wired article “Steve Jobs: The Next Insanely Great Thing” to read Steve’s full reply to the question: “Why aren’t more products made with the aesthetics of great design?”

Welcome to the age of the killer user experience

“Forget about the killer feature. Welcome to the age of the killer user experience. When technology achieves something desirable without being in your face, when it knows how to integrate itself into your wishes and desires without distracting from them, that’s when technology lives up to its potential.” - Andreas Pfeiffer

“Forget about the killer feature. Welcome to the age of the killer user experience. When technology achieves something desirable without being in your face, when it knows how to integrate itself into your wishes and desires without distracting from them, that’s when technology lives up to its potential.” – Andreas Pfeiffer

Read The Pfeiffer’s Report Trend Analysis on user experience here.