“An experience designer must love and care about people and the world in which we all live. It’s his mission in the world to proudly spread love and happiness through his creations.” – Andrë Braz
Read Andrë’s “Experience Design Manifesto” here
“An experience designer must love and care about people and the world in which we all live. It’s his mission in the world to proudly spread love and happiness through his creations.” – Andrë Braz
Read Andrë’s “Experience Design Manifesto” here
“Provide an experience that is both useful, usable, desirable, and differentiated and you will create demand for your brand and delight your customers.” – David Armano
Read David’s article “Creating Compassionate Designers” here.
“For a human being the product is not an end in itself but the gateway to a plethora of experiences.” – Nokia Design Manifesto
Browse through the first edition of Nokia’s Design Manifesto (pdf) for many inspiring thoughts about design.
“While each discipline on the product team has its role to play, it is the true teamwork and collaboration of a cohesive product team that makes great user experiences possible.” -Pabini Gabriel-Petit
Read Pabini’s article “Sharing Ownership of UX” on UXmatters for her thoughts on how the entire product team must work together when making product decisions.
“Experience design should not be solely brand focused; instead it should not be too branded focused. It is about designing delivery of customer needs, so naturally it should start with the customers. It should form the core of a go-to-market strategy of any brand. It is the experience first, then the messages.” – Idris Mootee
Read Idris’ article “Experience Design Is The Active Pursuit Of Customer-Inspired Products/Services, Not Just Company-Defined Products/Services” here.
“The first requirement for an exemplary user experience is to meet the exact needs of the customer, without fuss or bother. Next comes simplicity and elegance that produce products that are a joy to own, a joy to use. True user experience goes far beyond giving customers what they say they want, or providing checklist features.” – Nielsen Norman Group
Read the Nielsen Norman Group’s complete definition of user experience here.