Tag Archives: experience

UX must be an ongoing effort of continually learning about users

“Most [clients] expect experience design to be a discrete activity, solving all their problems with a single functional specification or a single research study. It must be an ongoing effort, a process of continually learning about users, responding to their behaviors, and evolving the product or service.” - Dan Brown

“Most [clients] expect experience design to be a discrete activity, solving all their problems with a single functional specification or a single research study. It must be an ongoing effort, a process of continually learning about users, responding to their behaviors, and evolving the product or service.” – Dan Brown

Dan’s quote is one of many cited by Whitney Hess in her excellent article “10 Most Common Misconceptions About User Experience Design.”

UX is a conversation between people separated over the distance of time

“I view a user experience as a conversation between people separated over the distance of time. At one end of that conversation are those who create the product; at the other, the people who use it. In between is the product itself—with a design that either helps or hinders; creates a barrier-free interaction or shouts in an unfamiliar language. Because this conversation does not happen in real time, we are not there to smooth over the rough spots and make sure that we have spoken clearly. Instead, we have to build our understanding of those users into every aspect of the design, by putting people—users—at the center of the design process.” - Whitney Quesenbery

“I view a user experience as a conversation between people separated over the distance of time. At one end of that conversation are those who create the product; at the other, the people who use it. In between is the product itself—with a design that either helps or hinders; creates a barrier-free interaction or shouts in an unfamiliar language. Because this conversation does not happen in real time, we are not there to smooth over the rough spots and make sure that we have spoken clearly. Instead, we have to build our understanding of those users into every aspect of the design, by putting people—users—at the center of the design process.” – Whitney Quesenbery

This quote is from Whitney’s great article “Why People Matter” from UX Matters.

Tip: Remember, you can always click on the thumbnail image of the quote card to get a full-sized image that can be used for saving or printing.

The success of an experience is measured by the amount of happiness it brings

“The ultimate aim of all creative activity is to bring happiness to people’s lives... The success of an experience is measured by the amount of happiness it brings to life and the amount of people willing to live the experience, not by its individual qualities.” - Andrë Braz

“The ultimate aim of all creative activity is to bring happiness to people’s lives… The success of an experience is measured by the amount of happiness it brings to life and the amount of people willing to live the experience, not by its individual qualities.” – Andrë Braz

Read Andrë’s “Experience Design Manifesto” here.

Create pleasurable experiences for people who interact with our content

“Users don’t care about convention and heuristics and all of that. Users just want to have a good experience achieving the outcomes they set out to achieve in your site/system/product.  Surely we, as experience designers, can not only design a non-problematic experience. Surely we can actually create a pleasurable experience through the way that people interact with our content or functionality.” – Leisa Reichelt

Read Leisa’s article “User Experience & Cognitive Pleasures” here.

We need to keep our eye on people

“Saying that people are the focus of user experience is stating the obvious, but when we are deeply engaged in our own work as user experience designers, it can be difficult to constantly remember to keep people at the center of design. For most of us, it’s hard not to get caught up in the skills and techniques that the technologies we work with require and even harder not to want to use technology to solve problems. But as user experience designers, we need to keep our eye on people.” – Whitney Quesenbery

Read Whitney’s article “Why People Matter” for her thoughts on putting people at the center of design.

Don’t lose sight of the founding elements of customer experience

“It’s easy to forget, in a world of incredible possibility and infinite creativity, the power of simplicity and the importance of a solid customer experience foundation. This is especially true related to online user experience... As we look forward in anticipation of what’s to come, it’s important not to lose sight of managing the founding elements of customer experience.” - Leigh Duncan

“It’s easy to forget, in a world of incredible possibility and infinite creativity, the power of simplicity and the importance of a solid customer experience foundation. This is especially true related to online user experience… As we look forward in anticipation of what’s to come, it’s important not to lose sight of managing the founding elements of customer experience.” – Leigh Duncan

Read Leigh’s article “Five Experience Fundamentals” from gotomedia for her proposed founding elements of customer experience.