Tag Archives: experience

The purpose of user experience design is to create personal value

“The purpose of user experience design is to create personal value. We’re not here to reduce risk. We’re not here to massage conversion rates. We’re here to make things that improve people’s lives. In doing so, our companies profit in both senses of the word. It’s insufficient to judge our industry by the ROI we generate, or our contribution toward GDP. We should judge our industry by the happiness we create.” – Cennydd Bowles

Read more in the transcript of Cennydd’s IA Summit 2011 closing plenary speech “The fall and rise of user experience.

Customer experience needs to be a competence, not a function

“Customer experience needs to be a competence, not a function. The end game is to have a customer-centric culture and a set of customer-centric processes, at which point customer-centricity becomes self-sustaining.” – Harley Manning

Read more in Harley’s interview “Making User and Customer Experience a Business Competency.”

Creating great user experiences takes a multidisciplinary team that shares ownership of UX

“Creating truly great products requires an entire product team to place the needs of users foremost when making product decisions—or even better, a user-centered corporate culture… Creating great product user experiences takes a village—a smoothly functioning multidisciplinary product team that shares ownership of UX.” - Pabini Gabriel-Petit

Read more in Pabini’s article “Sharing Ownership of UX.”

Visual design is the emotional bridge between functionality and human experience

“Visual design is the emotional bridge between functionality and human experience.” – Kim Cullen

This quote is from Kim’s post “‘Um…hello? Is this thing on?’ Personal Voice in UX Design.”

If you want your product to sell, focus on memorable experiences

“If you want your product to sell you have to start with focusing on transitions, wow moments, and endings to make it stick in a customer’s mind… You are not just making a product or providing a good user experience. You are giving people a story that will plant memories, and those memories will drive their behavior in the future. Make sure they have good ones.” – Dmitry Dragilev

Read more in Dmitry’s TechCrunch article “Memory Inception: Three Keys To Creating A Great User Experience For Your Product.”

User Experience is about more than just finding the best solution for your users

“Most people believe that User Experience is just about finding the best solution for your users — but it’s not. UX is about defining the problem that needs to be solved (the why), defining the types of people who need it to be solved (the who), and defining the way in which it should be solved to be relevant to those people (the how).” – Whitney Hess

Read more in Whitney’s great 52 Weeks of UX article “StartUXs.