“If you want your product to sell you have to start with focusing on transitions, wow moments, and endings to make it stick in a customer’s mind… You are not just making a product or providing a good user experience. You are giving people a story that will plant memories, and those memories will drive their behavior in the future. Make sure they have good ones.” – Dmitry Dragilev
Read more in Dmitry’s TechCrunch article “Memory Inception: Three Keys To Creating A Great User Experience For Your Product.”
“Most people believe that User Experience is just about finding the best solution for your users — but it’s not. UX is about defining the problem that needs to be solved (the why), defining the types of people who need it to be solved (the who), and defining the way in which it should be solved to be relevant to those people (the how).” – Whitney Hess
Read more in Whitney’s great 52 Weeks of UX article “StartUXs.“
“At its best, user experience design involves more than form and content and behavior, crafted in a meaningful context that leaves an impact over time. The highest aspirations of our profession will only be achieved when leadership and excellence are joined. Our profession as a whole must demonstrate the understanding and perspectives that can only come from the intertwingling of many different backgrounds, cultures, and experiences.” – Will Evans
Read more in Will’s article “It’s Time to Start a Revolution…”
“We think too much about what we are trying to achieve, about what we have designed or built, and thus in terms of what it does or should do. That leads us to think in terms of controlling outcomes, or tweaking features for new behaviors… Social is happening out there, and your users do not have you or your product in mind, but their own experiences and those they share them with. Change your frame.” – Adrian Chan
Read more in Adrian’s Johnny Holland article “11 Tips on How To Apply Social Interaction Design Thinking.”
“The possibilities for applying playfulness to applications are endless… Many designers have rebranded themselves in recent years, changing their job description from interaction designer to user experience designer. Let’s make our work follow suit. Instead of thinking only in terms of interaction, start designing user experiences.” – Shira Gutgold
This quote is from Shira’s UX Matters article “Playful User Experiences.”
Thanks to all who have filled out my site survey! If you haven’t participated yet, I’d appreciate 2-3 minutes of your time to answer the survey to help me determine the direction of this site. Thanks!
“User experience is about so much more than taking orders… We are uniquely trained to represent the needs and desires of our customers, in a way that other groups cannot. Marketing demographics and functional specs cannot tell me if our customers are going to be delighted by the design decisions we are making… In this sense, we have one of the most valuable jobs inside our organization: We represent the customer.” – Stephen Anderson
This quote is from Stephen’s conversation with Todd Wilkens of Adaptive Path about Implementing Visionary Ideas.
Catriona Cornett
