Tag Archives: empathy

Showing personality in your designs can be a powerful way for your audience to identify with you

“Showing personality in your app, website, or brand can be a very powerful way for your audience to identify and empathize with you. People want to connect with real people and too often we forget that businesses are just collections of people. So why not let that shine through?” – Aarron Walter

Read more in Aarron’s article Emotional Interface Design: The Gateway to Passionate Users.

In UX design, mindset is more important than process

“What’s more important than process is mindset. And when it comes to interaction design, that mindset is having empathy for and understanding your users, and creating something great for them.” – Peter Merholz

This quote is from Peter’s article on why we should focus on the mindset of UX design, not processes, and on outcomes, not methods.

 

Design is a “whole brain” process

“Good designers are skilled at noticing and observing. They are able to see both the big picture and the details of the world around them. Humans are natural pattern seekers; be mindful of this skill in yourself and in others. Design is a ‘whole brain’ process. You are creative, practical, rational, analytic, empathetic, and passionate. Foster these aptitudes.” - Garr Reynolds

“Good designers are skilled at noticing and observing. They are able to see both the big picture and the details of the world around them. Humans are natural pattern seekers; be mindful of this skill in yourself and in others. Design is a ‘whole brain’ process. You are creative, practical, rational, analytic, empathetic, and passionate. Foster these aptitudes.” – Garr Reynolds

Read more from Garr in his excellent Presentation Zen article “10 tips on how to think like a designer.”

It takes great empathy to create a good experience

“Be someone else. It takes great empathy to create a good experience. To create relevant experiences, you have to forget everything you know and design for others. Align with the expected patience, level of interest, and depth of knowledge of your users. Talk in the users’ language.” - Niko Nyman

“Be someone else. It takes great empathy to create a good experience. To create relevant experiences, you have to forget everything you know and design for others. Align with the expected patience, level of interest, and depth of knowledge of your users. Talk in the users’ language.” – Niko Nyman

This quote is from Niko’s presentation entitled “The Value of User Experience”.

Designers must completely immerse themselves in the point of view of the user

“[The responsibility of the designer] is to step out of their own perspective, to really exercise their empathy and really completely immerse themselves in the point of view, and the psychological state, of the person who will be using the product.” - Jesse James Garrett

“[The responsibility of the designer] is to step out of their own perspective, to really exercise their empathy and really completely immerse themselves in the point of view, and the psychological state, of the person who will be using the product.” – Jesse James Garrett

This quote is from a podcast with Jesse entitled “What the Heck is User Experience Design??!! (And Why Should I Care?)” from Teresa Brazen’s blog Tea with Teresa.

Design addresses needs that customers themselves may not know they have

“Design supports an open approach in which anyone in the organization can participate to generate solutions, make insightful and meaningful decisions, and build empathetic services that address needs that customers themselves may not know they have.” - Subject to Change by Peter Merholz, Brandon Schauer, David Verba, and Todd Wilkens

“Design supports an open approach in which anyone in the organization can participate to generate solutions, make insightful and meaningful decisions, and build empathetic services that address needs that customers themselves may not know they have.” – Subject to Change by Peter Merholz, Brandon Schauer, David Verba, and Todd Wilkens

Purchase Subject to Change for more on “creating great products and services for an uncertain world.”