Tag Archive: emotion

Don’t just eliminate user error, design for user delight

“It isn’t sufficient to simply eliminate user error—designing user delight is the goal.” - IBM Design

“It isn’t sufficient to simply eliminate user error—designing user delight is the goal.” – IBM Design

This quote is from IBM Design’s Twitter feed.

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Great design is storytelling at its finest

“Great design is storytelling at its finest; it is insightful, sincere and evokes emotion and change. Design is at the center of the user experience and it is the designer’s responsibility to make the experience remarkable for both the client and their audience.” - Jim Antonopoulos

“Great design is storytelling at its finest; it is insightful, sincere and evokes emotion and change. Design is at the center of the user experience and it is the designer’s responsibility to make the experience remarkable for both the client and their audience.” – Jim Antonopoulos

This quote is from Jim’s thoughts on “Why Design?” from Design Victoria.

Thanks to Bella Martin for submitting this quote!

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Great design gives us something to relate to and to feel connected with

“Great design in the end will give us something to relate to, to feel connected with, and to reinforce our humanity. Tapping that right balance between emotion and logic, chaos and control, analog and digital, is the key to this success. We can no longer rely on ‘form follows function.’ Form has to be parallel to function, as function is growing in commodity.” - David Malouf

“Great design in the end will give us something to relate to, to feel connected with, and to reinforce our humanity. Tapping that right balance between emotion and logic, chaos and control, analog and digital, is the key to this success. We can no longer rely on ‘form follows function.’ Form has to be parallel to function, as function is growing in commodity.” – David Malouf

Read David’s article “Move beyond function towards connection” for more on what it means for a user to be connected to a product. Also read Michael Angeles’ commentary on the article here.

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We need to build products that bring joy and excitement to people’s lives

“It is not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and, yes, beauty to people’s lives.” - Don Norman

“It is not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and, yes, beauty to people’s lives.” – Don Norman

This quote is from Don’s article “Introduction to This Special Section on Beauty, Goodness, and Usability” from the publication “Human-Computer Interaction”

(EDIT: URL to the article has been updated.  Click on the “View Article” link on that page to view the PDF)

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When useful and useable meet delight—great things happen.

“I believe that logic + emotion are a winning combination. When useful and useable meet delight—great things happen. It’s about balance.” - David Armano

“I believe that logic + emotion are a winning combination. When useful and useable meet delight—great things happen. It’s about balance.” – David Armano

Read David’s short but powerful blog entry “A Simple Philosophy” here.

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Go deep into your customers’ lives and immerse yourself in their world

“By going deep into our customers’ lives and closely observing their behaviors, you can wow them when you address needs that they’d never be able to articulate. By immersing yourself in the customer’s wider world of emotion and culture, you can wow them by attuning the offering to practical needs and dimensions of delight that normally go unfulfilled.” - Subject to Change by Peter Merholz, Brandon Schauer, David Verba, and Todd Wilkens

“By going deep into our customers’ lives and closely observing their behaviors, you can wow them when you address needs that they’d never be able to articulate. By immersing yourself in the customer’s wider world of emotion and culture, you can wow them by attuning the offering to practical needs and dimensions of delight that normally go unfulfilled.” – Subject to Change by Peter Merholz, Brandon Schauer, David Verba, and Todd Wilkens

Be sure to pick up Subject to Change by four members of Adaptive Path.  This book describes how businesses can use customer experiences to inform and shape the product development process.

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