“Storytelling offers a way for the team to really understand what they are building and the audience that they are creating it for. Stories allow for the most complex of ideas to be effectively conveyed to a variety of people. This designed product/experience can then offer meaning and emotion for its users.” – Francisco Inchauste
Read more in Francisco’s Smashing Magazine article “Better User Experience With Storytelling – Part One.”
“Products were once designed for the functions they performed. But when all companies can make products that perform their functions equally well, the distinctive advantage goes to those who provide pleasure and enjoyment while maintaining the power. If functions are equated with cognition, pleasure is equated with emotion; today we want products that appeal to both cognition and emotion.” – Don Norman
This quote is from Don’s article “The Transmedia Design Challenge: Technology that is Pleasurable and Satisfying”
“Ease of use isn’t the only measure of a positive user experience; pleasurably is just as important. Something can be dead simple, but if it’s outrageously boring or cold it can feel harder to get through. Designs should have flourishes of warmth, kindness, whimsy, richness, seduction, wit — anything that incites passion and makes the person feel engaged and energized.” – Whitney Hess
This quote is from Whitney’s fabulous article “So you wanna be a user experience designer — Step 2: Guiding Principles”. Check it out – it’s full of great insights and inspiration!
“It isn’t sufficient to simply eliminate user error—designing user delight is the goal.” – IBM Design
This quote is from IBM Design’s Twitter feed.
“Great design is storytelling at its finest; it is insightful, sincere and evokes emotion and change. Design is at the center of the user experience and it is the designer’s responsibility to make the experience remarkable for both the client and their audience.” – Jim Antonopoulos
This quote is from Jim’s thoughts on “Why Design?” from Design Victoria.
Thanks to Bella Martin for submitting this quote!
“Great design in the end will give us something to relate to, to feel connected with, and to reinforce our humanity. Tapping that right balance between emotion and logic, chaos and control, analog and digital, is the key to this success. We can no longer rely on ‘form follows function.’ Form has to be parallel to function, as function is growing in commodity.” – David Malouf
Read David’s article “Move beyond function towards connection” for more on what it means for a user to be connected to a product. Also read Michael Angeles’ commentary on the article here.
Catriona Cornett
