Tag Archives: emotion

We should design things to convey whatever personality and emotions are desired

“Everything has a personality: everything sends an emotional signal. Even where this was not the intention of the designer, the people who view the website infer personalities and experience emotions. Bad websites have horrible personalities and instill horrid emotional states in their users, usually unwittingly. We need to design things–products, websites, services–to convey whatever personality and emotions are desired.” – Don Norman

Read more in Don’s interview with Johnny Holland: “Design Research and Innovation.”

Design products that appeal to both cognition and emotion for a competitive advantage

“Products were once designed for the functions they performed. But when all companies can make products that perform their functions equally well, the distinctive advantage goes to those who provide pleasure and enjoyment while maintaining the power. If functions are equated with cognition, pleasure is equated with emotion; today we want products that appeal to both cognition and emotion.” – Don Norman

Read more in Don’s Interactions Magazine article “The Transmedia Design Challenge Technology that is Pleasurable and Satisfying.”

Storytelling allows the most complex of ideas to be effectively conveyed to a variety of people

“Storytelling offers a way for the team to really understand what they are building and the audience that they are creating it for. Stories allow for the most complex of ideas to be effectively conveyed to a variety of people. This designed product/experience can then offer meaning and emotion for its users.” – Francisco Inchauste

Read more in Francisco’s Smashing Magazine article “Better User Experience With Storytelling – Part One.”

Today we want products that appeal to both cognition and emotion

“Products were once designed for the functions they performed. But when all companies can make products that perform their functions equally well, the distinctive advantage goes to those who provide pleasure and enjoyment while maintaining the power. If functions are equated with cognition, pleasure is equated with emotion; today we want products that appeal to both cognition and emotion.” – Don Norman

This quote is from Don’s article “The Transmedia Design Challenge: Technology that is Pleasurable and Satisfying”