
“Products were once designed for the functions they performed. But when all companies can make products that perform their functions equally well, the distinctive advantage goes to those who provide pleasure and enjoyment while maintaining the power. If functions are equated with cognition, pleasure is equated with emotion; today we want products that appeal to both cognition and emotion.” – Don Norman
Read more in Don’s Interactions Magazine article “The Transmedia Design Challenge Technology that is Pleasurable and Satisfying.”

“It’s good to make people happy, but it’s better to help people make themselves happy. Design for strength.” – Loren Baxter
This quote comes from one Loren’s April 30th Tweets.

“Good software is cheerful software: it behaves cheerfully, and it leaves you cheerful, too.” – Freckle Manifesto
This quote is from Freckle’s company manifesto. Freckle is an excellent time tracking application for freelancers, consultants & and small teams.

“Storytelling offers a way for the team to really understand what they are building and the audience that they are creating it for. Stories allow for the most complex of ideas to be effectively conveyed to a variety of people. This designed product/experience can then offer meaning and emotion for its users.” – Francisco Inchauste
Read more in Francisco’s Smashing Magazine article “Better User Experience With Storytelling – Part One.”

“Products were once designed for the functions they performed. But when all companies can make products that perform their functions equally well, the distinctive advantage goes to those who provide pleasure and enjoyment while maintaining the power. If functions are equated with cognition, pleasure is equated with emotion; today we want products that appeal to both cognition and emotion.” – Don Norman
This quote is from Don’s article “The Transmedia Design Challenge: Technology that is Pleasurable and Satisfying”

“Ease of use isn’t the only measure of a positive user experience; pleasurably is just as important. Something can be dead simple, but if it’s outrageously boring or cold it can feel harder to get through. Designs should have flourishes of warmth, kindness, whimsy, richness, seduction, wit — anything that incites passion and makes the person feel engaged and energized.” – Whitney Hess
This quote is from Whitney’s fabulous article “So you wanna be a user experience designer — Step 2: Guiding Principles”. Check it out – it’s full of great insights and inspiration!