Tag Archives: design

Bad design is not the “enemy.” The real enemy is great design.

“We may think that bad design is the ‘enemy’ and that our holy grail is to stomp it out. But displacing poor design should be relatively easy for a trained professional. No, the real enemy is great design. Why? Because great design takes hold, gets traction, and takes on its own inertia—which makes it hard to replace. And replace it we must: Everything reaches its past-due date. Design is no different.” – Bill Buxton

Read more in Bill’s Business Week article “The Problem with Great Ideas.”

Designers already live in the future

“Designers already live in the future. Through our work, we’re pulling the present up to us.” – Julian Bleecker

Peter Merholz noted in his Adaptive Path blog post that Julian said this quote when asked about the future and about design.

It is our responsibility to to have an ironclad rationale to support our design decisions

“We have to arm ourselves with data, research, design patterns, and a clear understanding of our users and our content so our decisions are not made out of fear but out of real, actionable information.  Although our clients may not have articulated reasons for why they want what they want, it is our responsibility to to have an ironclad rationale to support our design decisions.” – Debra Levin Gelman

This quote is from Debra’s article “The Very Narrow Bridge.”

Thanks to @aaroni268 for pointing to this article and quote!

Designers turn insights into innovation

“Designers are by nature more inquisitive, more connected. They dig a little deeper in terms of insights. They turn those insights into innovation. That connection to the consumer is absolutely critical in driving innovation. It’s critical that design isn’t subjugated to the back room as a short order cook for marketing or for merchandising or sales. It has to be up front.” – Mark Parker

Mark Parker, CEO of Nike, explains what it is like being CEO with a design background in his interview with Fast Company.

It is incredibly important to design for situations, not just for demographics

“The situation we are in not only effects how we think about things, it also plays a major role in how we conduct ourselves and how we make decisions… It is incredibly important to design for situations, not just for demographics or so-called personality traits.” – Brie Anne Demkiw

Read more in Brie’s article “Designing for Situations.”

Design is about more than just solving problems

“Some people (they are wrong) say design is about solving problems. Obviously designers do solve problems, but then so do dentists. Design is about cultural invention.” – Jack Schulze

This quote is from Kicker Studio’s interview with Jack.  Thanks to Martin Polley for submitting this quote!  If you find a quote you want to see on inspireUX, submit it using the form on the right hand side of this page.