Tag Archives: design

Designers dream beyond fixing what exists

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“The designer… has a passion for doing something that fits somebody’s needs, but that is not just a simple fix. The designer has a dream that goes beyond what exists, rather than fixing what exists… the designer wants to create a solution that fits in a deeper situational or social sense.” – David Kelley, Founder of IDEO, in Bringing Design to Software by Terry Winograd

Purchase Bringing Design to Software here or check out an interview with David Kelley for some interesting insights on design.

Design is the fundamental soul of a man-made creation

\"In most people\'s vocabularies, design means veneer. It\'s interior decorating. It\'s the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service.\" - Steve Jobs

Edit: I just noticed there were several typos in this quote – it has been updated with the correct words. Sorry about that!

“In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service.” – Steve Jobs

Check out the article “Apple’s One-Dollar-a-Year Man” from Fortune Magazine in which Steve explains his obsession with design