![\](http://www.inspireux.com/wp-content/uploads/25.gif "\")
“The designer… has a passion for doing something that fits somebody’s needs, but that is not just a simple fix. The designer has a dream that goes beyond what exists, rather than fixing what exists… the designer wants to create a solution that fits in a deeper situational or social sense.” – David Kelley, Founder of IDEO, in Bringing Design to Software by Terry Winograd
Purchase Bringing Design to Software here or check out an interview with David Kelley for some interesting insights on design.
![\"In most people\'s vocabularies, design means veneer. It\'s interior decorating. It\'s the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service.\" - Steve Jobs](http://www.inspireux.com/wp-content/uploads/17-1.gif "\\"In most people\'s vocabularies, design means veneer. It\'s interior decorating. It\'s the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service.\\" - Steve Jobs")
Edit: I just noticed there were several typos in this quote – it has been updated with the correct words. Sorry about that!
“In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service.” – Steve Jobs
Check out the article “Apple’s One-Dollar-a-Year Man” from Fortune Magazine in which Steve explains his obsession with design
![\"You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality\" - Walt Disney](http://www.inspireux.com/wp-content/uploads/15.gif "\\"You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality\\" - Walt Disney")
“You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality” – Walt Disney
Read Bruce Temkin’s thoughts on this quote and how it relates to customer experience in general here
![\"We shouldn\'t assume that the general viewing public is an idiot. We should try to evolve the medium by making intuitive systems that educate the user - not design to what level we think they can handle\" - Joshua Davis](http://www.inspireux.com/wp-content/uploads/9.gif "\\"We shouldn\'t assume that the general viewing public is an idiot. We should try to evolve the medium by making intuitive systems that educate the user - not design to what level we think they can handle\\" - Joshua Davis")
“We shouldn’t assume that the general viewing public is an idiot. We should try to evolve the medium by making intuitive systems that educate the user – not design to what level we think they can handle” – Joshua Davis
![\"Even the best designers produce successful products only if their designs solve the right problems. A wonderful interface to the wrong features will fail.\" - Jakob Nielsen](http://www.inspireux.com/wp-content/uploads/5.gif "\\"Even the best designers produce successful products only if their designs solve the right problems. A wonderful interface to the wrong features will fail.\\" - Jakob Nielsen")
“Even the best designers produce successful products only if their designs solve the right problems. A wonderful interface to the wrong features will fail.” – Jakob Nielsen
Read Jakob’s article “The Myth of the Genius Designer” here
![\"Design is about humans creating great works that help or improve the lives of other humans, often in profound ways, and often in ways that are quite small and go unnoticed\" - Garr Reynolds](http://www.inspireux.com/wp-content/uploads/4.gif "\\"Design is about humans creating great works that help or improve the lives of other humans, often in profound ways, and often in ways that are quite small and go unnoticed\\" - Garr Reynolds")
“Design is about humans creating great works that help or improve the lives of other humans, often in profound ways, and often in ways that are quite small and go unnoticed” – Garr Reynolds
Read Garr’s article here
Catriona Cornett