Tag Archives: design

Design things that maintain the pleasure of accomplishment

“The argument is not between adding features and simplicity, between adding capability and usability. The real issue is about design: designing things that have the power required for the job while maintaining understandability, the feeling of control, and the pleasure of accomplishment.” – Don Norman

Read Don’s article “Simplicity is Not the Answer” for more thoughts on the importance of making understandable designs.

Design can help find new solutions to problems and drive innovation

“Most business processes are about making choices from a set of existing alternatives. Clearly, if all your competition is doing the same, then differentiation is tough. In order to innovate, we have to have new alternatives and new solutions to problems, and that is what design can do.” - Tim Brown

“Most business processes are about making choices from a set of existing alternatives. Clearly, if all your competition is doing the same, then differentiation is tough. In order to innovate, we have to have new alternatives and new solutions to problems, and that is what design can do.” – Tim Brown

Read the New York Times article “Design is More Than Packaging” for Tim Brown’s thoughts on design thinking.