Tag Archives: design

Design things that maintain the pleasure of accomplishment

“The argument is not between adding features and simplicity, between adding capability and usability. The real issue is about design: designing things that have the power required for the job while maintaining understandability, the feeling of control, and the pleasure of accomplishment.” – Don Norman

Read Don’s article “Simplicity is Not the Answer” for more thoughts on the importance of making understandable designs.

Design can help find new solutions to problems and drive innovation

“Most business processes are about making choices from a set of existing alternatives. Clearly, if all your competition is doing the same, then differentiation is tough. In order to innovate, we have to have new alternatives and new solutions to problems, and that is what design can do.” - Tim Brown

“Most business processes are about making choices from a set of existing alternatives. Clearly, if all your competition is doing the same, then differentiation is tough. In order to innovate, we have to have new alternatives and new solutions to problems, and that is what design can do.” – Tim Brown

Read the New York Times article “Design is More Than Packaging” for Tim Brown’s thoughts on design thinking.

Your products run for election every day

“Your products run for election every day and good design is critical to winning the campaign.” - A.G. Lafley

“Your products run for election every day and good design is critical to winning the campaign.” – A.G. Lafley

Read the Fast Company article “What P&G Knows About the Power of Design” for Procter & Gamble’s CEO A.G. Lafley’s thoughts on design.

Design needs to reflect the innovation culture of a company

“There is no one, right way to design or develop anything. To a large degree, it needs to reflect the culture — especially the innovation culture — of a company.” – Nathan Shedroff

Read an interview with Nathan in which he discusses “Futures, Experiences & Design”

Great experiences have an innate ability to change the way we view the world

“Design creates stories, and stories create memorable experiences, and great experiences have this innate ability to change the way in which we view our world.” - Christian Saylor

“Design creates stories, and stories create memorable experiences, and great experiences have this innate ability to change the way in which we view our world.” – Christian Saylor

Visit Christian’s blog for designs and comments around the ideas and practices of a world living “Under the Influence of Design.”

Design to allow users to achieve what they need

“Observe how your users approach information, consider what it means, and design to allow them to achieve what they need.” - Donna Spencer

“Observe how your users approach information, consider what it means, and design to allow them to achieve what they need.” – Donna Spencer

Read Donna’s article “Four Modes of Seeking Information and How to Design for Them” here.