Tag Archives: design

Innovation lies at the heart of both better design and better business

“Innovation lies at the heart of both better design and better business. It magnifies drive inside the organization. It slashes the costs of inefficiency, duplication, and corporate ennui. It confers the ability to produce uncommon, yet practical, responses to real problems.” - The Brand Gap by Marty Neumeier

“Innovation lies at the heart of both better design and better business. It magnifies drive inside the organization. It slashes the costs of inefficiency, duplication, and corporate ennui. It confers the ability to produce uncommon, yet practical, responses to real problems.” – The Brand Gap by Marty Neumeier

Check out Marty’s book The Brand Gap for his thoughts on how to bridge the distance between business strategy and design.

The web designer’s job is to create pages that are unmistakably engaging

“The experienced web designer[’s]... job is not to whine about emerging commonalities but to use them to create pages that are distinctive, natural, brand- appropriate, subtly memorable, and quietly but unmistakably engaging. If she achieves all that and sweats the details, her work will be beautiful. If not everyone appreciates this beauty—if not everyone understands web design—then let us not cry for web design, but for those who cannot see.” - Jeffrey Zeldman

“The experienced web designer['s]… job is not to whine about emerging commonalities but to use them to create pages that are distinctive, natural, brand-appropriate, subtly memorable, and quietly but unmistakably engaging. If she achieves all that and sweats the details, her work will be beautiful. If not everyone appreciates this beauty—if not everyone understands web design—then let us not cry for web design, but for those who cannot see.” – Jeffrey Zeldman

Read Jeffrey’s article “Understanding Web Design” from A List Apart or read another quote from this article here.

Design’s true purpose is to improve people’s lives

“Design has a social function and its true purpose is to improve people's lives.” - Nokia Design Manifesto

“Design has a social function and its true purpose is to improve people’s lives.” – Nokia Design Manifesto

Browse through the first edition of Nokia’s Design Manifesto (pdf) for many inspiring thoughts about design, or read another quote from the manifesto.

Web design should be conversational

“Life is conversational. Web design should be the same way. On the web, you’re talking to someone you’ve probably never met - so it’s important to be clear and precise. Thus, well structured navigation and content organization goes hand in hand with having a good conversation.” - Chikezie Ejiasi

“Life is conversational. Web design should be the same way. On the web, you’re talking to someone you’ve probably never met – so it’s important to be clear and precise. Thus, well structured navigation and content organization goes hand in hand with having a good conversation.” – Chikezie Ejiasi

Quote submitted by the author, Chikezie Ejiasi.

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Treat design as a final destination instead of as a compromise

“You can have information and ease of use and have artistic integrity at the same time. The art of being a good Web designer is getting yourself into that middle ground and treating it as a final destination instead of as a compromise.” - Mike Davidson

“You can have information and ease of use and have artistic integrity at the same time. The art of being a good Web designer is getting yourself into that middle ground and treating it as a final destination instead of as a compromise.” – Mike Davidson

Read the interview with designer Mike Davison entitled “Producing a Reaction Through Design” for more on his approach to design.

People on a design team must be as happy to be wrong as right

“People on a design team must be as happy to be wrong as right. If their ideas hold up under strong (but fair) criticism, then great, they can proceed with confidence. If their ideas are rejected with good rationale, then they have learned something. A healthy team is made up of people who have the attitude that it is better to learn something new than to be right.” – Sketching User Experiences by Bill Buxton

Purchase Sketching User Experiences to read Bill’s holistic approach to design as well as an explanation of how to use sketching to your advantage as a designer.