Tag Archives: design

Design is really about the way products and services come to life

“Design is really about the way products and services come to life. The companies that build the most enduring relationships with customers often do so by creating an environment where design flourishes. They have leadership that embraces design, executives who trust their gut and their employees as much as they trust all the data they receive abut their business. To really grasp design is to intuit what customers want, often before customers even know what they want it. That’s not something you can learn in a focus group or an online survey.” – Jay Greene

This quote is from Jay’s book “Design Is How It Works: How the Smartest Companies Turn Products into Icons.” It was also quoted in Thomas Lockwood’s book “Design Thinking: Integrating Innovation, Customer Experience, and Brand Value.

Thanks to Michael Magoolaghan for submitting this quote!

The best design solutions solve a problem in an elegant and engaging way

“The thing that excites me most about design is the act of creating a great, tangible solution where there was just a blank whiteboard or list of vague requirements before. When I can look at a solution and think, yes, this solves the problem, it’s elegant, it’s engaging… that’s the reward.” – Kim Goodwin

This quote is from Kim’s interview with Kicker Studio entitled “Six Questions from Kicker: Kim Goodwin.”

Design is a reflective practice between the designer and her design materials

“As designers, we think through doing. Design is a reflective practice between the designer and her design materials. When you sketch something and commit it to paper, it moves from being an abstract thought to something that is more concrete and real. Perceiving this concreteness, in turn, influences your thinking, leading to new questions that spawn new ideas… It is the act of creating these design artifacts, rather than the artifacts themselves, that is the most valuable aspect of the design process.” – Dane Petersen

This quote is from Dane’s Adaptive Path blog article “Entering a design project mid-stream? Sometimes, you just paddle.”

Sketches are an effective modeling process for designers and lead to better design

“Because sketches are faster, require less overhead, and by their nature are perceived to be less ‘done,’ they are better suited to the task-artifact cycle of design exploration. They should be considered an effective modeling process for designers to be able to conceive and predict the consequences of certain design arguments during the design ideation phase and subsequently leading to better design.” – Will Evans

Read more in Will’s article “Shades of Grey: Thoughts on Sketching.”

It’s not good enough to just be usable. Design has to fit into peoples’ lives.

“Design is less and less about solving problems, testing less and less about eliminating frustration. It’s all becoming more and more about making a good experience for users… Now it’s not good enough to just be usable. The design has to fit into peoples’ lives. It actually has to make people happy, and anticipate their needs.” – Dana Chisnell

Read more in Dana’s UX Magazine article “Beyond Frustration: Three levels of happy design.”

UX designers must understand the perspectives that come from different backgrounds, cultures, and experiences

“At its best, user experience design involves more than form and content and behavior, crafted in a meaningful context that leaves an impact over time. The highest aspirations of our profession will only be achieved when leadership and excellence are joined. Our profession as a whole must demonstrate the understanding and perspectives that can only come from the intertwingling of many different backgrounds, cultures, and experiences.” – Will Evans

Read more in Will’s article “It’s Time to Start a Revolution…”