Tag Archives: design

Design is a form of competitive advantage

“Design is a form of competitive advantage… Good design allows things to operate more efficiently, smoothly, and comfortably for the user… Customers appreciate good design. While they can’t necessarily point out what specifically makes it good, they know it feels better. There’s a visceral connection. They are willing to pay for it, if you give them a great experience.” – James P. Hackett

Read James’ thoughts on “The Case of Design” from Fast Company.

Design not only for what users can do, but what they will do

“While great usability is a baseline requirement, there is far more involved in engaging customers on a Web site than simply making sure they can find specific content and perform particular transactions. Today’s mandate is to move beyond traditional usability. Instead of designing only for what visitors can do on a site, superior Web design is now responsible for determining what customers will do.” - Eric Schaffer

“While great usability is a baseline requirement, there is far more involved in engaging customers on a Web site than simply making sure they can find specific content and perform particular transactions. Today’s mandate is to move beyond traditional usability. Instead of designing only for what visitors can do on a site, superior Web design is now responsible for determining what customers will do.” – Eric Schaffer

Read Eric’s article “Beyond Usability: Designing Web Sites for Persuasion, Emotion, and Trust” for his thoughts on important aspects of design beyond usability.

Good design, when done well, becomes invisible

“Good design, when it’s done well, becomes invisible. It’s only when it’s done poorly that we notice it.” - Jared Spool

“Good design, when it’s done well, becomes invisible. It’s only when it’s done poorly that we notice it.” – Jared Spool

This quote from Jared’s is from a UIEtips introduction to an article by Luke Wroblewski.

Good design isn’t decoration. Good design is problem solving.

“I’ve been amazed at how often those outside the discipline of design assume that what designers do is decoration—likely because so much bad design simply is decoration. Good design isn’t. Good design is problem solving.” - The Art & Science of Web Design by Jeffrey Veen

“I’ve been amazed at how often those outside the discipline of design assume that what designers do is decoration—likely because so much bad design simply is decoration. Good design isn’t. Good design is problem solving.” – The Art & Science of Web Design by Jeffrey Veen

Purchase Jeffrey’s book The Art & Science of Web Design here.

Businesses need to do more than hire designers. They need to be designers.

“For businesses to bottle the kind of experiences that rivet minds and run away with hearts, not just one time but over and over, they’ll need to do more than hire designers. They’ll need to be designers. They’ll need to think like designers, feel like designers, work like designers. The narrow-gauge mindset of the past is insufficient for today’s wicked problems. We can no longer play the music as written. Instead, we have to invent a whole new scale.” - Marty Neumeier

“For businesses to bottle the kind of experiences that rivet minds and run away with hearts, not just one time but over and over, they’ll need to do more than hire designers. They’ll need to be designers. They’ll need to think like designers, feel like designers, work like designers. The narrow-gauge mindset of the past is insufficient for today’s wicked problems. We can no longer play the music as written. Instead, we have to invent a whole new scale.” – Marty Neumeier

Read Marty’s article “Designing the Future of Business” for his thoughts on how design can turn a company into a “powerhouse of nonstop innovation.”

Don’t design for everyone. It’s impossible.

“Don’t design for everyone. It’s impossible. All you end up doing is designing something that makes everyone unhappy.” - Leisa Reichelt

“Don’t design for everyone. It’s impossible. All you end up doing is designing something that makes everyone unhappy.” – Leisa Reichelt

Read Leisa’s article “The general public myth (or, the whole world is not your user)” here.