Tag Archives: design

Design addresses needs that customers themselves may not know they have

“Design supports an open approach in which anyone in the organization can participate to generate solutions, make insightful and meaningful decisions, and build empathetic services that address needs that customers themselves may not know they have.” - Subject to Change by Peter Merholz, Brandon Schauer, David Verba, and Todd Wilkens

“Design supports an open approach in which anyone in the organization can participate to generate solutions, make insightful and meaningful decisions, and build empathetic services that address needs that customers themselves may not know they have.” – Subject to Change by Peter Merholz, Brandon Schauer, David Verba, and Todd Wilkens

Purchase Subject to Change for more on “creating great products and services for an uncertain world.”

Design is everyone’s job. It takes a commitment from everybody in the company.

“Successful businesspeople in all fields endeavor to understand that they are in the business of designing a total customer experience. We call this the customer experience supply chain. The physical product or service is a central part—but, alone, not a sufficient part—of the equation for lasting success. Design is everyone’s job. Doing good design takes more than good designers. It takes a commitment from everybody in the company—soup to nuts, end to end.” - Do you matter? How great design will make people love your company by R. Brunner and S. Emery

“Successful businesspeople in all fields endeavor to understand that they are in the business of designing a total customer experience. We call this the customer experience supply chain. The physical product or service is a central part—but, alone, not a sufficient part—of the equation for lasting success. Design is everyone’s job. Doing good design takes more than good designers. It takes a commitment from everybody in the company—soup to nuts, end to end.” – Do you matter? How great design will make people love your company by Robert Brunner and Stewart Emery

Purchase the great book Do you matter? How great design will make people love your company for more thoughts on the idea of a “customer experience supply chain.”

User experience is the center of gravity of a project

“User experience is the center of gravity of a project that pulls the necessary fragments of various design principles and disciplines together giving the finished product that shine, that glow, that luster, that compels and attracts.” - Angel R. Marquez

“User experience is the center of gravity of a project that pulls the necessary fragments of various design principles and disciplines together giving the finished product that shine, that glow, that luster, that compels and attracts.” – Angel R. Marquez

This quote was submitted by the author, Angel R. Marquez. This quote is also part of an IxDA discussion topic.

Do you have a quote you want to see on inspireUX? Submit it, and it may be chosen!

Design should do the same thing in everyday life that art does when encountered

“Design should do the same thing in everyday life that art does when encountered: amaze us, scare us or delight us, but certainly open us to new worlds within our daily existence.” - Aaron Betsky

“Design should do the same thing in everyday life that art does when encountered: amaze us, scare us or delight us, but certainly open us to new worlds within our daily existence.” – Aaron Betsky

This quote by Aaron Betsky, director of the Cincinnati Art Museum, was quoted in the Gain: AIGA Journal of Design for the Network Economy article “Good Design in the Digital Age”

The most innovative designers cultivate an appetite for “thinking wrong”

“The most innovative designers consciously reject the standard option box and cultivate an appetite for ‘thinking wrong.’” - The Designful Company by Marty Neumeier

“The most innovative designers consciously reject the standard option box and cultivate an appetite for ‘thinking wrong.’” – The Designful Company by Marty Neumeier

Purchase Marty’s book The Designful Company for his thoughts on how designing the way forward is the key to innovation and solving business problems.

Good design is in relation to the problem at hand–not obscure, trendy, or stylish

“Good design at least part of the time, includes the criteria of being direct in relation to the problem at hand–not obscure, trendy, or stylish. A new language, visual or verbal, must be couched in a language that is already understood.” - Ivan Chermayeff

“Good design at least part of the time, includes the criteria of being direct in relation to the problem at hand–not obscure, trendy, or stylish. A new language, visual or verbal, must be couched in a language that is already understood.” – Ivan Chermayeff

Ivan’s quote appears in the book Graphic Design in America: A Visual Language History by Mildred Friedman.