Tag Archives: design

Design is a “whole brain” process

“Good designers are skilled at noticing and observing. They are able to see both the big picture and the details of the world around them. Humans are natural pattern seekers; be mindful of this skill in yourself and in others. Design is a ‘whole brain’ process. You are creative, practical, rational, analytic, empathetic, and passionate. Foster these aptitudes.” - Garr Reynolds

“Good designers are skilled at noticing and observing. They are able to see both the big picture and the details of the world around them. Humans are natural pattern seekers; be mindful of this skill in yourself and in others. Design is a ‘whole brain’ process. You are creative, practical, rational, analytic, empathetic, and passionate. Foster these aptitudes.” – Garr Reynolds

Read more from Garr in his excellent Presentation Zen article “10 tips on how to think like a designer.”

Understanding that all design happens within a context is key to becoming a good designer

“Understanding that all design happens within a context is the first (and arguably the only) stop to make on your way to becoming a good designer. You can be a bad designer after that, of course, but you don’t stand a chance of being a good one if you don’t first consider context. It’s everything: In graphics, communication, interaction, architecture, product, service, you name it—if it doesn't take context into account, it’s crap.” - Allan Chochinov

“Understanding that all design happens within a context is the first (and arguably the only) stop to make on your way to becoming a good designer. You can be a bad designer after that, of course, but you don’t stand a chance of being a good one if you don’t first consider context. It’s everything: In graphics, communication, interaction, architecture, product, service, you name it—if it doesn’t take context into account, it’s crap.” – Allan Chochinov

Read more from Allan in his article “1000 Words: A Manifesto for Sustainability in Design.”

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Make sure that whatever you design is fitting a need in the world and has a purpose

“Differentiate yourself by fully understanding the problem before you attempt to solve it... Don’t just fall in love with a solution and go full-force on making it look great, but really make sure that whatever you design is fitting a need in the world and has a purpose.” - Whitney Hess

“Differentiate yourself by fully understanding the problem before you attempt to solve it… Don’t just fall in love with a solution and go full-force on making it look great, but really make sure that whatever you design is fitting a need in the world and has a purpose.” – Whitney Hess

Whitney’s quote is from the School of Visual Arts’ article “Video Notes from the Field” in which designers gave video advice for students thinking of becomming designers. View Whitney’s blog post about the video here.

Design combines art, scientific complexity, and usefulness

“What I love about design is the artistic and scientific complexity that also becomes useful...  Great designers also pursue a mission. Great designers design with mankind in mind... The crossroads of science and art, innovation and inspiration are what I love about design.” - Michelle Obama

“What I love about design is the artistic and scientific complexity that also becomes useful…  Great designers also pursue a mission. Great designers design with mankind in mind… The crossroads of science and art, innovation and inspiration are what I love about design.” – Michelle Obama

This quote is from Michelle’s speech at the Cooper Hewitt National Design Awards at the White House. Read a full transcript of her remarks or watch a video of her speech.

Great design is storytelling at its finest

“Great design is storytelling at its finest; it is insightful, sincere and evokes emotion and change. Design is at the center of the user experience and it is the designer’s responsibility to make the experience remarkable for both the client and their audience.” - Jim Antonopoulos

“Great design is storytelling at its finest; it is insightful, sincere and evokes emotion and change. Design is at the center of the user experience and it is the designer’s responsibility to make the experience remarkable for both the client and their audience.” – Jim Antonopoulos

This quote is from Jim’s thoughts on “Why Design?” from Design Victoria.

Thanks to Bella Martin for submitting this quote!

We need to observe behavior in order to support it in design

“As designers we must remember that behavior comes first. Always. The quirky, the obscure, the vain, the annoying, the wonderful. We need to observe human behavior if we are to support it in design.” - Joshua Porter

“As designers we must remember that behavior comes first. Always. The quirky, the obscure, the vain, the annoying, the wonderful. We need to observe human behavior if we are to support it in design.” – Joshua Porter

Read more about the importance of understanding your users’ behavior in Joshua’s artilce “Behavior First, Design Second”