“In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains of the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.” - Steve Jobs

Check out the article “Apple’s One-Dollar-a-Year Man” from Fortune Magazine in which Steve explains his obsession with design

“You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality” - Walt Disney

Read Bruce Temkin’s thoughts on this quote and how it relates to customer experience in general here

“We shouldn’t assume that the general viewing public is an idiot.  We should try to evolve the medium by making intuitive systems that educate the user - not design to what level we think they can handle” - Joshua Davis

“Even the best designers produce successful products only if their designs solve the right problems. A wonderful interface to the wrong features will fail.” - Jakob Nielsen

Read Jakob’s article “The Myth of the Genius Designer” here

“Design is about humans creating great works that help or improve the lives of other humans, often in profound ways, and often in ways that are quite small and go unnoticed” - Garr Reynolds

Read Garr’s article here