“It’s becoming increasingly hard to do large-scale digital product design without integrating an understanding of data… Data analytics can help create and optimize opportunities. Designers versed in data may uncover trends or insights that not only yield better products but new product or business ideas as well.” – Luke Wroblewski
This quote is from Luke’s article “Data in the Design.”
“Smart graphic design is always some balance of current expressive trends, information architecture, classical layout aesthetics, and detailed research on user preferences and motivations. You should never ignore solid user experience data, but mountains of data won’t auto-magically build you a successful site. Design is a synthetic activity. It can be informed by the results of analysis, but the tools of analysis don’t create beautiful designs.” – Patrick Lynch
Patrick’s quote is from the article “Visual Desision Making.”
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“As the designer moves from data, to information, to knowledge and then to wisdom, the problem being solved changes from a single dimensional issue of aesthetics or organization to one of selective contextualization, and then to one of experience.” – Jon Kolko
Read more about the process of “Design Synthesis” that helps us understand design problems in Jon’s article “Information Architecture and Design Strategy: The Importance of Synthesis during the Process of Design.”
“There are many near-term benefits to applying analytics to user experience design. And the long-term promises so much. So there needs to be a wedding of web analytics and user experience. Designers need to get better with data to finally be able to design for finding, as well as to better communicate with managers, business analysts, and, to a degree, information technologists and developers. Designers will have to learn a foreign language to win them over. That language is data.” – Louis Rosenfeld
Read Louis’ article “The road to finding is paved with data: Web analytics and user experience” for more thoughts on the importance of data driven design.
Catriona Cornett
