Tag Archives: curiosity

Curiosity is the single greatest contributor to effective user research

“Caring about users and their lives is absolutely at the core of user-centered design. Curiosity is a natural outcome of caring, and it is the single greatest contributor to effective user research… Caring and curiosity engender personal investment, and investment motivates a researcher to develop a deep understanding of users.” – Demetrius Madrigal and Bryan McClain

Read more in Demetrius and Bryan’s article “So, You Want to Do User Research: Characteristics of Great Researchers.”