“It’s easy to forget, in a world of incredible possibility and infinite creativity, the power of simplicity and the importance of a solid customer experience foundation. This is especially true related to online user experience… As we look forward in anticipation of what’s to come, it’s important not to lose sight of managing the founding elements of customer experience.” – Leigh Duncan
Read Leigh’s article “Five Experience Fundamentals” from gotomedia for her proposed founding elements of customer experience.
“To achieve originality we need to abandon the comforts of habit, reason, and the approval of our peers, and strike out in new directions.” – The Brand Gap by Marty Neumeier
Purchase The Brand Gap here.
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“Creation is nothing but the reconstitution of existing parts. The components are the same, the combination is new. Become aware of as much of the world as possible. This will form your palette of components. It is up to you to put them in their place.” – Mike Padilla
Mike, a User Experience Design Manager at Vanguard, has some great articles up on Digital Web Magazine. You can also view his personal website here.
“While market researchers describe how the world is, creative people describe how it could be. Their thinking is often so fresh that they zag even when they should zig. But without fresh thinking, there’s no chance of magic” – The Brand Gap by Marty Neumeier
Check out Marty’s book The Brand Gap. Great quick read to understand branding and its power
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Catriona Cornett
