Tag Archives: creativity

Don’t lose sight of the founding elements of customer experience

“It’s easy to forget, in a world of incredible possibility and infinite creativity, the power of simplicity and the importance of a solid customer experience foundation. This is especially true related to online user experience... As we look forward in anticipation of what’s to come, it’s important not to lose sight of managing the founding elements of customer experience.” - Leigh Duncan

“It’s easy to forget, in a world of incredible possibility and infinite creativity, the power of simplicity and the importance of a solid customer experience foundation. This is especially true related to online user experience… As we look forward in anticipation of what’s to come, it’s important not to lose sight of managing the founding elements of customer experience.” – Leigh Duncan

Read Leigh’s article “Five Experience Fundamentals” from gotomedia for her proposed founding elements of customer experience.

Abandon the comforts of habit and strike out in new directions

“To achieve originality we need to abandon the comforts of habit, reason, and the approval of our peers, and strike out in new directions” - The Brand Gap by Marty Neumeier

“To achieve originality we need to abandon the comforts of habit, reason, and the approval of our peers, and strike out in new directions.” – The Brand Gap by Marty Neumeier

Purchase The Brand Gap here.

Become aware of as much of the world as possible

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“Creation is nothing but the reconstitution of existing parts. The components are the same, the combination is new. Become aware of as much of the world as possible. This will form your palette of components. It is up to you to put them in their place.” – Mike Padilla

Mike, a User Experience Design Manager at Vanguard, has some great articles up on Digital Web Magazine. You can also view his personal website here.

Creative people describe how the world could be

“While market researchers describe how the world is, creative people describe how it could be. Their thinking is often so fresh that they zag even when they should zig. But without fresh thinking, there’s no chance of magic” - The Brand Gap by Marty Neumeier

“While market researchers describe how the world is, creative people describe how it could be. Their thinking is often so fresh that they zag even when they should zig. But without fresh thinking, there’s no chance of magic” – The Brand Gap by Marty Neumeier

Check out Marty’s book The Brand Gap. Great quick read to understand branding and its power