Tag Archives: content

Web design should be conversational

“Life is conversational. Web design should be the same way. On the web, you’re talking to someone you’ve probably never met - so it’s important to be clear and precise. Thus, well structured navigation and content organization goes hand in hand with having a good conversation.” - Chikezie Ejiasi

“Life is conversational. Web design should be the same way. On the web, you’re talking to someone you’ve probably never met – so it’s important to be clear and precise. Thus, well structured navigation and content organization goes hand in hand with having a good conversation.” – Chikezie Ejiasi

Quote submitted by the author, Chikezie Ejiasi.

Please help support inspireUX by submitting your own inspiring quotes or quotes that you find from others.  In order to maintain my current posting frequency, I’ll need your help!  Thanks so much for your continued support.

There’s no better way to create experience than to write, and write well

“It’s time we designers stop thinking of ourselves as merely pixel people, and start thinking of ourselves as the creators of experiences. And when it comes to experience on the web, there’s no better way to create it than to write, and write well.” - Derek Powazek

“It’s time we designers stop thinking of ourselves as merely pixel people, and start thinking of ourselves as the creators of experiences. And when it comes to experience on the web, there’s no better way to create it than to write, and write well.” – Derek Powazek

Read Derek’s article “Calling All Designers: Learn to Write!” here.

Users pursue their own interest and reject whatever the site tries to push

“Users want to construct their own experience by piecing together content from multiple sources, emphasizing their desires in the current moment. People arrive at a website with a goal in mind, and they are ruthless in pursuing their own interest and in rejecting whatever the site is trying to push.” – Jakob Nielsen

Read Jakob’s article “Writing Style for Print vs. Web” for his thoughts on how writing for the web requires a distinct content style.

Persuasive, useful content gives you the winning edge

“Usability and technical performance only get you on the playing field. What gives you the winning edge is persuasive, useful content….Let’s get serious about content, for it’s key to helping customers and differentiating our companies, our products, ourselves.” – Colleen Jones

Read Colleen’s article “Content Is More Than Copy” for her explanation of the importance of focusing on content in your designs.

Confusion and clutter are the failure of design, not the attributes of information

Confusion and clutter are the failure of design, not the attributes of information. - Edward R. Tufte

“Confusion and clutter are the failure of design, not the attributes of information.” – Edward R. Tufte

Quote retrieved from PageThinker’s collection of design quotes.  Check out Edward Tufte’s books for some great thoughts on how to visualize and display information.

Great information architecture is invisible so that content can shine through

\

“Content makes the sale, delivers the service and builds the brand. The architecture is the container of the website, but content—well, it’s the content in the container. We don’t buy from iTunes because of its architecture; we buy because of its music. Great information architecture is invisible so that the content can shine through.” – Gerry McGovern

Read “The Importance of a Customer-Centric Design Approach: An Interview with Gerry McGovern” from UIE here. This is the same article that brought us another great quote from Gerry back in April.