“It’s time we designers stop thinking of ourselves as merely pixel people, and start thinking of ourselves as the creators of experiences. And when it comes to experience on the web, there’s no better way to create it than to write, and write well.” – Derek Powazek
Read Derek’s article “Calling All Designers: Learn to Write!” here.
“Users want to construct their own experience by piecing together content from multiple sources, emphasizing their desires in the current moment. People arrive at a website with a goal in mind, and they are ruthless in pursuing their own interest and in rejecting whatever the site is trying to push.” – Jakob Nielsen
Read Jakob’s article “Writing Style for Print vs. Web” for his thoughts on how writing for the web requires a distinct content style.
“Usability and technical performance only get you on the playing field. What gives you the winning edge is persuasive, useful content….Let’s get serious about content, for it’s key to helping customers and differentiating our companies, our products, ourselves.” – Colleen Jones
Read Colleen’s article “Content Is More Than Copy” for her explanation of the importance of focusing on content in your designs.
![Confusion and clutter are the failure of design, not the attributes of information. - Edward R. Tufte](http://www.inspireux.com/wp-content/uploads/62.gif "\\"Confusion and clutter are the failure of design, not the attributes of information\\" - Edward R Tufte")
“Confusion and clutter are the failure of design, not the attributes of information.” – Edward R. Tufte
Quote retrieved from PageThinker’s collection of design quotes. Check out Edward Tufte’s books for some great thoughts on how to visualize and display information.
![\](http://www.inspireux.com/wp-content/uploads/35.gif "\")
“Content makes the sale, delivers the service and builds the brand. The architecture is the container of the website, but content—well, it’s the content in the container. We don’t buy from iTunes because of its architecture; we buy because of its music. Great information architecture is invisible so that the content can shine through.” – Gerry McGovern
Read “The Importance of a Customer-Centric Design Approach: An Interview with Gerry McGovern” from UIE here. This is the same article that brought us another great quote from Gerry back in April.
![\"Start with the content. Sometimes designers and developers forget that this is why people come to your site to begin with. Craft it lovingly and serve it to your users with a minimum of distraction, like a well-plated dish; don’t just heap it all together like it’s a buffet. You worked hard on your content… celebrate it. \" - Aaron Gustafson](http://www.inspireux.com/wp-content/uploads/13.gif "\\"Start with the content. Sometimes designers and developers forget that this is why people come to your site to begin with. Craft it lovingly and serve it to your users with a minimum of distraction, like a well-plated dish; don’t just heap it all together like it’s a buffet. You worked hard on your content… celebrate it. \\" - Aaron Gustafson")
“Start with the content. Sometimes designers and developers forget that this is why people come to your site to begin with. Craft it lovingly and serve it to your users with a minimum of distraction, like a well-plated dish; don’t just heap it all together like it’s a buffet. You worked hard on your content… celebrate it. ” – Aaron Gustafson
Check out Aaron’s article “Ruining the User Experience” from the great site “A List Apart”
Catriona Cornett