Tag Archives: content

Our websites help people help themselves—and the people around them—by guiding them into good decisions

“Our websites could help people help themselves—and the people around them—by guiding them into good decisions… When I think about that potential, I’m convinced that we have more than an opportunity to say the right words at the right time. We have a responsibility to do so. Let’s embrace the responsibility, not shirk it, by investing in words that zing.” – Colleen Jones

Read more in Colleen’s article “Words that Zing.”

Creating a shared reference with customers will drive business

“Finally after all these years of preaching that ‘content is king’…companies are going to understand that what is going to drive the business model is creating the shared reference with their customers, making sure that everyone is on the same page and you do that, by and large, through content.” – Eric Reiss

Hear more from Eric in his conversation with Jeff Parks from Johnny Holland.

We have to be vigilant about creating content worth exploring, worth discovering

“We must be sure to create a rich, nuanced landscape that lends itself well to the kind of organic, natural exploration that benefits our readers… If what we find changes who we become, we have to be vigilant about creating content worth exploring, worth discovering.” – Amber Simmons

Read more in Amber’s article “You Can Get There From Here: Websites for Learners.”

http://www.alistapart.com/articles/you-can-get-there-from-here-websites-for-learners/

Technology creates the context for persuasion, but content persuades

“Technology creates the context for persuasion, but content persuades. Technology helps get content to the right people at the right time. The content still has to influence. Delivering the wrong content at the right time is as bad as delivering the right content at the wrong time.” - Colleen Jones

“Technology creates the context for persuasion, but content persuades. Technology helps get content to the right people at the right time. The content still has to influence. Delivering the wrong content at the right time is as bad as delivering the right content at the wrong time.” – Colleen Jones

Read more in Colleen’s article “An Almost Perfect Storm.”

Content is not a nice-to-have extra. Content is a star of the user experience show.

“If we continue to treat content as an extra to information architecture, to content management or to anything else, we miss a bright opportunity to influence users. Content is not a nice-to-have extra. Content is a star of the user experience show. Let’s make content shine.” - Colleen Jones

“If we continue to treat content as an extra to information architecture, to content management or to anything else, we miss a bright opportunity to influence users. Content is not a nice-to-have extra. Content is a star of the user experience show. Let’s make content shine.” – Colleen Jones

Read more from Colleen in her article “The Debut of Usable, Influential Content” from ASIS&T’s August/September 2009 Bulletin.

A work of art is realized when form and content are indistinguishable

“A work of art is realized when form and content are indistinguishable. When they are in synthesis. In other words, when they fuse. When form predominates, meaning is blunted... When content predominates, interest lags.” - Paul Rand

“A work of art is realized when form and content are indistinguishable. When they are in synthesis. In other words, when they fuse. When form predominates, meaning is blunted… When content predominates, interest lags.” – Paul Rand

This quote is from an interview by Preston McLanahan who interviewed Paul Rand in 1996.  Watch a clip from this interview here.