Tag Archives: content

It’s not enough to think tactically about content

“The central message of content strategy is that it’s not enough to think tactically about content. To serve our clients and readers, we have to look beyond individual battles and ensure that the whole array of individual campaigns and choices works together to meet a clearly defined set of overarching goals.” – Erin Kissane

This quote is from Erin’s article “What Do Content Strategists Do?”

Your content is the hardest working part of your website

“Writing for your website shouldn’t be an extracurricular activity appended to anyone’s work description. Your content deserves better as it is the hardest working part of your website. Your content sells your services, captures the interest of potential customers, guides users through your site to achieve the goal they set out to do, instructs them on how to purchase from you, collects their information, lets people know the terms and conditions for a transaction with you, describes the unique collection you have for sale, rewards them for their brand loyalty, and introduces customers to the positive experience they get shopping with you.” – Relly Annett-Baker

Read more in Relly’s article “Why you need a content strategist.

(Remember you can always click on the quote image thumbnails to download the full sized image)

Stop pretending content is somebody else’s problem. It’s time to make content matter.

“Until we commit to treating content as a critical asset worthy of strategic planning and meaningful investment, we’ll continue to churn out worthless content in reaction to unmeasured requests… We’ll keep failing to publish useful, usable content that people actually care about.  Stop pretending content is somebody else’s problem. Take up the torch for content strategy. Learn it. Practice it. Promote it. It’s time to make content matter.” – Kristina Halverson

Read more in Kristina’s UIE article “The Discipline of Content Strategy.”

Good design is about effective communication, not decoration at the expense of legibility

“Good design is about effective communication, not decoration at the expense of legibility.” – Vitaly Friedman

This quote is from Vitaly’s Smashing Magazine article “The Current State of Web Design: Trends 2010.”

Good web design is about the character of the content, not the character of the designer

“Good web design is about the character of the content, not the character of the designer.” - Jeffrey Zeldman

This quote was mentioned in Jeffrey’s 2008 An Event Apart presentation as well as his presentation at the 2008 AIGA Business and Design Conference.

Thanks to Derek Nelson (@dN_redNests) for pointing out this quote!

Design is about communication, and it takes more than pixels to communicate

“It’s the designer’s job to think about your site the way a user does, and tell them what they need to hear, and when they need to hear it… Design is about communication, and it takes more than pixels to communicate.” – Derek Powazek

This quote is from Derek’s A List Apart article “Calling All Designers: Learn to Write!”