Tag Archives: clarity

Treat your audience less like a faceless user and more like a human being

“The principles of good human-to-computer interface design are simplicity, support, clarity, encouragement, satisfaction, accessibility, versatility, and personalization. While it’s essential to heed these, it’s also important to empathize with and inspire your audience so they feel you’re treating them less like a faceless user and more like a human being.” - Sharon Lee

“The principles of good human-to-computer interface design are simplicity, support, clarity, encouragement, satisfaction, accessibility, versatility, and personalization. While it’s essential to heed these, it’s also important to empathize with and inspire your audience so they feel you’re treating them less like a faceless user and more like a human being.” – Sharon Lee

Read Sharon’s article “Human-to-Human Design” or check out two other quotes from this article: “Your site can encapsulate your brand personality” and “Rich, sensory experiences immerse users and lead to joy and satisfaction.”

You are the one who stands between order and chaos

“All web apps are trying to suck. They are trying to be bloated. They are trying to be unstructured. They are trying to be confusing. You are the stopgap. You are the one who stands between order and chaos. You are the sniper who must pick off every distraction, unneeded feature, and extra word that doesn’t absolutely have to be there. You must be a killer. You must say no. You must anger those who disagree with you. That is the only way to make something great.” - Matt Linderman

“All web apps are trying to suck. They are trying to be bloated. They are trying to be unstructured. They are trying to be confusing. You are the stopgap. You are the one who stands between order and chaos. You are the sniper who must pick off every distraction, unneeded feature, and extra word that doesn’t absolutely have to be there. You must be a killer. You must say no. You must anger those who disagree with you. That is the only way to make something great.” – Matt Linderman

Read Matt’s article “Ira Glass, entropy, and software development” on the 37signals blog “Signal vs. Noise”