Tag Archives: business

Designers need to be more than ambassadors

“Designers need to be more than ambassadors, they need to be fully functioning and fully aware members of strategic decision-making teams in a company.” – Nathan Shedroff

Read Kate Rutter’s interview with Nathan Shedroff for more thoughts on the role of design in business.
Edit: Fixed article URL – sorry about that

Persuasive, useful content gives you the winning edge

“Usability and technical performance only get you on the playing field. What gives you the winning edge is persuasive, useful content….Let’s get serious about content, for it’s key to helping customers and differentiating our companies, our products, ourselves.” – Colleen Jones

Read Colleen’s article “Content Is More Than Copy” for her explanation of the importance of focusing on content in your designs.

Provide an experience that is useful, usable, desirable, and differentiated

“Provide an experience that is both useful, usable, desirable, and differentiated and you will create demand for your brand and delight your customers.” - David Armano

“Provide an experience that is both useful, usable, desirable, and differentiated and you will create demand for your brand and delight your customers.” – David Armano

Read David’s article “Creating Compassionate Designers” here.

Design means being good, not just looking good

“Design, in its broadest sense, is the enabler of the digital era - it's a process that creates order out of chaos, that renders technology usable to business. Design means being good, not just looking good.” - Designing Business by Clement Mok

“Design, in its broadest sense, is the enabler of the digital era – it’s a process that creates order out of chaos, that renders technology usable to business. Design means being good, not just looking good.” – Designing Business by Clement Mok

Purchase Designing Business by Clement Mok here.

Create experiences that emotionally engage your customers

“Choice-fatigued consumers are not looking for another product that hasn't taken their true needs and desires into consideration. They are looking for companies in which to believe and give their allegiance. They are looking for experiences that cater to their deep-seated desires. This type of engagement requires much more than the latest technological breakthrough: It requires emotional engagement.”  - Sohrab Vossoughi

“Choice-fatigued consumers are not looking for another product that hasn’t taken their true needs and desires into consideration. They are looking for companies in which to believe and give their allegiance. They are looking for experiences that cater to their deep-seated desires. This type of engagement requires much more than the latest technological breakthrough: It requires emotional engagement.”  – Sohrab Vossoughi

Read Sohrab’s BusinessWeek article “It’s All About Experience” here.

Give users what they actually want

“Give users what they actually want, not what they say they want.  And whatever you do, don’t give them new features just because your competitors have them!” - Kathy Sierra

“Give users what they actually want, not what they say they want.  And whatever you do, don’t give them new features just because your competitors have them!” – Kathy Sierra

Read Kathy’s article “Featuritis vs. the Happy User Peak” here.