Tag Archives: business

UX designers need to possess both creativity and vision

“[UX designers] need creativity and vision to [create] a system that helps a business achieve its goals by making it easy and enjoyable for its users and customers to achieve theirs. You need the ability to both envision the big picture and craft the details. You need the creativity to innovate consciously and the drive to encourage innovation in others.” - Fred Beecher

“[UX designers] need creativity and vision to [create] a system that helps a business achieve its goals by making it easy and enjoyable for its users and customers to achieve theirs. You need the ability to both envision the big picture and craft the details. You need the creativity to innovate consciously and the drive to encourage innovation in others.” – Fred Beecher

Check out Fred’s article “Nine Essential Characteristics of Good UX Designers” for his thoughts on the characteristics you must possess to be a good UX designer.

Delivering great user experiences plays a significant role in your company’s success

“Doing a great job, playing a significant role in your company’s success, and providing ongoing value is about delivering great user experiences. It’s about how your work can add real value for both the business and the people who use your products... It’s about how you can keep design in focus.” - Daniel Szuc

“Doing a great job, playing a significant role in your company’s success, and providing ongoing value is about delivering great user experiences. It’s about how your work can add real value for both the business and the people who use your products… It’s about how you can keep design in focus.” – Daniel Szuc

This quote is from Daniel’s UXmatters article “Finding Gold in Your User Research Results.”

Designers must deliver not just beautification, but substantial change

“The people in business must understand what they can achieve with designers. Designers have to understand that they really must deliver to business not just beautification, or another form of it, but substantial change.” - Hartmut Esslinger

“The people in business must understand what they can achieve with designers. Designers have to understand that they really must deliver to business not just beautification, or another form of it, but substantial change.” – Hartmut Esslinger

This quote is from a video interview with Hartmut, frog design founder and former CEO.

Better connect with your customers by speaking like people, not like machines

“How can companies better connect to its customers? The answer is simple: Speak like people, not like machines... More and more, people are craving authentic experiences from the world around them, and that means a simple human-to-human connection. In our ‘user experience’ world, this means when people use a website, software, product, etc., people should somehow experience the people that created it. Connection.” - Bill DeRouchey

“How can companies better connect to its customers? The answer is simple: Speak like people, not like machines… More and more, people are craving authentic experiences from the world around them, and that means a simple human-to-human connection. In our ‘user experience’ world, this means when people use a website, software, product, etc., people should somehow experience the people that created it. Connection.” – Bill DeRouchey

Check out Bill’s interview with Jeroen van Geel for more on “Challenges and Authentic Experiences.”

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Design, in the end, is about creating better things for people

“Design, in the end, is about creating better things for people. Along the way, it can generate better profits as well.” - Bruce Nussbaum

“Design, in the end, is about creating better things for people. Along the way, it can generate better profits as well.” – Bruce Nussbaum

Read Bruce’s interview with Peter Lawrence, chairman of the Corporate Design Foundation, for his thoughts on why “designers must take the lead in the New Economy.”

Thanks to @ibmdesign for sharing this quote.

One of the roles of design is to bring humanity, intelligence and beauty to the world of business

“I’ve come to believe strongly that one of the roles of design is to bring humanity, intelligence and beauty to the world of business, and indeed to everyday life. In my experience, good clients and good designers don’t see this goal as being opposed to—or even separate from—achieving business goals, but rather an integral part of it.” - Michael Bierut

“I’ve come to believe strongly that one of the roles of design is to bring humanity, intelligence and beauty to the world of business, and indeed to everyday life. In my experience, good clients and good designers don’t see this goal as being opposed to—or even separate from—achieving business goals, but rather an integral part of it.” – Michael Bierut

Read more from Michael in his 2006 interview with Peter Merholz from Adaptive Path.

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