“Finally after all these years of preaching that ‘content is king’…companies are going to understand that what is going to drive the business model is creating the shared reference with their customers, making sure that everyone is on the same page and you do that, by and large, through content.” – Eric Reiss
Hear more from Eric in his conversation with Jeff Parks from Johnny Holland.
“By applying good design to products in categories where users have low expectations for visual appeal, functionality or usability, design helps to create entirely new market niches and even new product categories. By delighting users who merely expect to have their functional requirements fulfilled, companies are using design to help breed customer loyalty.” – Design Council
This quote is from the Design Council’s “Eleven Lessons: managing design in eleven global brands” report.
“User experience is everything. It always has been, but it’s still undervalued and under-invested in. If you don’t know user-centered design, study it. Hire people who know it. Obsess over it. Live and breathe it. Get your whole company on board.” – Evan Williams
This quote, from Twitter CEO Evan Williams, is from Evan’s article “Ten Rules for Web Startups”
Thanks to Jody Ferry for submitting this quote!
“Deeply understanding their customers is what allows successful companies to think five years ahead of the market and develop products and services that revolutionize the way we live our lives… By understanding the market and the needs of their customers, these companies can develop products customers want and put themselves in the best position to achieve success.” – Demetrius Madrigal and Bryan McClain
Read more in Demetrius and Bryan’s article “Research is Communication.”
“Users will pay a premium for a better, higher quality product that does a better job serving their needs, for instance… A beautiful, easy to use object can often command a higher price, even if the manufacturing cost is the same.” – Dan Saffer
Read more from Dan in his article “Why Products Suck #3: Organizational Needs Trump User Needs.”
“Designers spend much of their time thinking through problems from the ‘outside in.’ Contrasted with the ‘inside out’ approaches that typify corporate business agendas, this methodology focuses on the perspective of customers and end users when analyzing and crafting solutions. Applying this perspective to strategic work creates more genuine relevance.” – Luke Wroblewski
This quote is from Luke’s article “Influencing Strategy by Design: Design Skills” which discusses his thoughts on the attributes central to design that provide unique value to strategic decision-making.
Catriona Cornett