Tag Archives: business

Designers turn insights into innovation

“Designers are by nature more inquisitive, more connected. They dig a little deeper in terms of insights. They turn those insights into innovation. That connection to the consumer is absolutely critical in driving innovation. It’s critical that design isn’t subjugated to the back room as a short order cook for marketing or for merchandising or sales. It has to be up front.” – Mark Parker

Mark Parker, CEO of Nike, explains what it is like being CEO with a design background in his interview with Fast Company.

UX professionals are uniquely trained to represent the needs and desires of our customers

“User experience is about so much more than taking orders... We are uniquely trained to represent the needs and desires of our customers, in a way that other groups cannot. Marketing demographics and functional specs cannot tell me if our customers are going to be delighted by the design decisions we are making... In this sense, we have one of the most valuable jobs inside our organization: We represent the customer.” - Stephen Anderson

“User experience is about so much more than taking orders… We are uniquely trained to represent the needs and desires of our customers, in a way that other groups cannot. Marketing demographics and functional specs cannot tell me if our customers are going to be delighted by the design decisions we are making… In this sense, we have one of the most valuable jobs inside our organization: We represent the customer.” – Stephen Anderson

This quote is from Stephen’s conversation with Todd Wilkens of Adaptive Path about Implementing Visionary Ideas.

Consistency makes users happy which compels them to return

“Users should feel comfortable when they visit your site. They should feel that your site is designed, arranged and filled with logical information that they know how to get to. When you are consistent you make your users happy which will compel them to return.” – Timothy Smith

Read more in Tim’s UX Booth article “Consistency: Key to a Better User Experience.”

We must re-think our design process to become melting pots of ideas, perspectives and skills

“Now more than ever in increasingly complex, transient times, the need for holistic experiences is vital… To approach such design as a ‘whole’ – we need to understand the varying concepts of time and data through the perspectives of cohabitants, technology and business interests alike… We must constantly re-think our process to become melting pots of ideas, perspectives and skills that not only drill deep, but also wide.” - Rahul Sen

Read more in Rahul’s Johnny Holland article “From whole to hole: a recipe for a holistic design process.”

UX is really just good marketing

“UX is really just good marketing. It’s about knowing who your market is, knowing what is important to them, knowing why it is important to them, and designing accordingly. It’s also about listening after you’ve designed and adjusting to the changing marketplace: improving the experience of those in your market. It’s easy to recognize this when you consider that users = market. That’s what users are: your users are the market you’re designing for.” – Joshua Porter

This quote is from Joshua’s 52 Weeks of UX article “Why UX is really just good marketing”

Investing in the customer experience turns customers into advocates

“Businesses that have increased their investment in the customer experience over the past three years report higher customer referral rates and greater customer satisfaction.  Customers turn into advocates.  Customer experience is the sum of all experiences a customer has with a supplier of goods or services, over the duration of their relationship with that supplier.” – Nick Finck

Read more from Nick’s InfoCamp Seattle 2009 talk “Holistic Customer Experiences.”