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“Content makes the sale, delivers the service and builds the brand. The architecture is the container of the website, but content—well, it’s the content in the container. We don’t buy from iTunes because of its architecture; we buy because of its music. Great information architecture is invisible so that the content can shine through.” – Gerry McGovern
Read “The Importance of a Customer-Centric Design Approach: An Interview with Gerry McGovern” from UIE here. This is the same article that brought us another great quote from Gerry back in April.
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“Enable brands to move at relationship speed – a threshold reached when every consumer interaction – a bit of data or pattern of behavior – is instantly and intuitively transformed into a relevant, meaningful brand response.” – Brian Kaiser
Quote submitted by Brian Kaiser of Targetbase XACT. Thanks, Brian!
If you want your own quote to be featured on inspireUX, or have a favorite quote from someone else, submit it and it may be posted! Please note that while I like reading all sorts of quotes, only those related in some way to user experience (or fields that impact user experience) will be considered for posting. I’d like to keep this site as focused as possible on UX quotes. Thanks!
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“By attending to the entire user experience, designers can create a rich, sensory experience, which helps to immerse users and encourage them to become fully involved in the site and its message… Through immersion, the user experiences joy and satisfaction: positive qualities that will be transferred to your brand.” – Sharon Lee
Check out Sharon’s article “Human-to-Human Design” here
“We live in a world where the little things really do matter. Each encounter no matter how brief is a micro interaction which makes a deposit or withdrawal from our rational and emotional subconscious. The sum of these interactions and encounters adds up to how we feel about a particular product, brand or service. Little things. Feelings. They influence our everyday behaviors more than we realize.” – David Armano
Check out David’s blog Logic+Emotion, my favorite UX related blog with amazing visuals
“Ultimately, by incorporating your brand into people’s everyday lives, you are given an amazing opportunity to drive home the message that your company is not just routine, but exceptional” – The Starbucks Experience by Joseph A. Michelli
Check out the book The Starbucks Experience. I highly recommend it as an example of a company that focuses on excellent customer experiences.
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Catriona Cornett
