UX Quotes

Strategy Quotes

Author Quote
Adrian Chan “We think too much about what we are trying to achieve, about what we have designed or built, and thus in terms of what it does or should do. That leads us to think in terms of controlling outcomes, or tweaking features for new behaviors… Social is happening out there, and your users do not have you or your product in mind, but their own experiences and those they share them with. Change your frame.”
Adrian Chan (source)
Andrew Crow “The problems that products are designed to solve require the use of many design disciplines. Some of these design efforts work directly at the user’s interaction while others are employed to address the business’ bottom line. But all of these design considerations affect, and sometimes create, an intended experience for the product… I encourage us change our discourse to include the idea of a product experience, instead of the experience that only deals with the user.”
Andrew Crow (source)
Chris Hosmer “Design strategy is about serving people… The real challenge is in trying to solve the human problem. It’s about understanding their needs, their aspirations, and then meeting them in some way. So we are serving them. But sometimes their needs are to be surprised and delighted, and they can’t tell us how to surprise and delight them. That has to come from us as creative people in our profession.”
Chris Hosmer (source)
Dan Saffer “Each discipline can only go so far with the constraints they work under, and we have to watch each other’s backs and cover for the flaws of each other. Users don’t care whose fault it is that a product works poorly, only that it works poorly. All the disciplines need work together to figure out solutions to product flaws… Focusing on the connective tissue between disciplines makes products holistic.”
Dan Saffer (source)
Demetrius Madrigal “Deeply understanding their customers is what allows successful companies to think five years ahead of the market and develop products and services that revolutionize the way we live our lives… By understanding the market and the needs of their customers, these companies can develop products customers want and put themselves in the best position to achieve success.”
Demetrius Madrigal (source)
Design Council “By applying good design to products in categories where users have low expectations for visual appeal, functionality or usability, design helps to create entirely new market niches and even new product categories. By delighting users who merely expect to have their functional requirements fulfilled, companies are using design to help breed customer loyalty.”
Design Council (source)
Eric Reiss “Finally after all these years of preaching that ‘content is king’…companies are going to understand that what is going to drive the business model is creating the shared reference with their customers, making sure that everyone is on the same page and you do that, by and large, through content.”
Eric Reiss (source)
Evan Williams “User experience is everything. It always has been, but it’s still undervalued and under-invested in. If you don’t know user-centered design, study it. Hire people who know it. Obsess over it. Live and breathe it. Get your whole company on board.”
Evan Williams (source)
Jono DiCarlo “When software is hard to use, don’t make excuses for it. Improve it. When a user makes a mistake, don’t blame the user. Ask how the software misled them. Then fix it. The user’s time is more valuable than ours. Respect it. Good UI design is humble.”
Jono DiCarlo (source)
Kathy Sierra “The idea is to focus development not only on the UX, but what the UX enables, and-most crucially-what we want to happen after the UX.”
Kathy Sierra (source)
Kevin Potts “To be truly great, we have to understand the motivation of our clients, maintain constant two-way communication with shockingly uncreative people, get a firm handle on copywriting and how that craft exists symbiotically with the visual element, and foresee how the finished whole will be greater than the sum of the bits and pieces we spent hours obsessing over. All of these factors cascade into the final product.”
Kevin Potts (source)
Kristina Halverson “Until we commit to treating content as a critical asset worthy of strategic planning and meaningful investment, we’ll continue to churn out worthless content in reaction to unmeasured requests… We’ll keep failing to publish useful, usable content that people actually care about. Stop pretending content is somebody else’s problem. Take up the torch for content strategy. Learn it. Practice it. Promote it. It’s time to make content matter.”
Kristina Halverson (source)
Leah Buley “What UX designers offer that’s special is help building a vision for what the product can and should be. This is not a reductive ‘getting things done’ approach. It’s a generative ‘what does this have the potential to be’ kind of approach. A good UX designer should encourage the team to ask that question, facilitate a process that brings the whole team along in answering it, and then make those answers tangible, doable, and, yes, a little bit pretty.”
Leah Buley (source)
Luke Wroblewski “Designers spend much of their time thinking through problems from the ‘outside in.’ Contrasted with the ‘inside out’ approaches that typify corporate business agendas, this methodology focuses on the perspective of customers and end users when analyzing and crafting solutions. Applying this perspective to strategic work creates more genuine relevance.”
Luke Wroblewski (source)
Mark Dziersk “Design thinkers look past a project to the next project, to the next step in the strategy. They look sideways to the tangents that are affected by the result, and longer term to the investment required as a result of solving the problem currently in front of the team. No problem is solved in isolation–either from the past, or from the future.”
Mark Dziersk (source)
Mark Hurst “The customers, the visitors, the patients, the readers, the guests, whatever you call them – their experience is what determines the company’s success or failure. So focus first on the overall experience. It’s strategic, not tactical. It’s about the people, not the tool. Focusing on the larger picture first will set a better context in which to work – later – on usability tactics.”
Mark Hurst (source)
Nathan Shedroff “Designers need to be more than ambassadors, they need to be fully functioning and fully aware members of strategic decision-making teams in a company.”
Nathan Shedroff (source)
Peter Morville “Executives can no longer afford to formulate strategy without embracing user experience, and to the extent their offerings include web sites, software products, and interactive services, these leaders (or their successors) must understand the complex interplay between strategy, scope, structure, semantics, skeleton, and surface. They must become experience executives, in concept if not in name.”
Peter Morville (source)
Robert Brunner “You don’t sacrifice the experience for growth; you drive growth from the quality of the experience.”
Robert Brunner (source)
Robert Brunner “Successful businesspeople in all fields endeavor to understand that they are in the business of designing a total customer experience. We call this the customer experience supply chain. The physical product or service is a central part–but, alone, not a sufficient part–of the equation for lasting success. Design is everyone’s job. Doing good design takes more than good designers. It takes a commitment from everybody in the company–soup to nuts, end to end.”
Robert Brunner (source)
Steve Baty “User experience is something that cuts right across the organization. It is the tangible manifestation of the organization’s reason for being, translating the brand values into a series of identifiable and actionable experience characteristics. To execute a UX strategy requires the coordinated efforts of the entire organization, and, as such, should sit close to the centre of the organization’s overall strategy.”
Steve Baty (source)
Steve Baty “As designers of interactions broaden their perspective and take a higher level view of the problem, they simultaneously make another transition: they stop solving interaction design problems and begin solving problems with design… In this capacity designers of interactions bring their design skills to bear on truly complex, systemic problems–broad in scale and scope–and have the opportunity to affect truly profound and lasting change.”
Steve Baty (source)
Tom Dair “Savvy design strategists, design researchers, and designers not only seek to deeply understand the client’s business and the end user’s needs of the product, but they also try to deeply understand the connected (and not so connected) interrelationships that factor into the success or failure of the potential offering.”
Tom Dair (source)
Whitney Hess “Your work should have purpose–addressing actual, urgent problems that people are facing. Make sure that you can clearly articulate the core of the issue before spending an ounce of time on developing the design. The true mark of an effective designer is the ability to answer ‘why?’. Don’t waste your time solving the wrong problems.”
Whitney Hess (source)