UX Quotes

Experience Quotes

Author Quote
Adrian Chan “We think too much about what we are trying to achieve, about what we have designed or built, and thus in terms of what it does or should do. That leads us to think in terms of controlling outcomes, or tweaking features for new behaviors… Social is happening out there, and your users do not have you or your product in mind, but their own experiences and those they share them with. Change your frame.”
Adrian Chan (source)
Andrë Braz “An experience designer must love and care about people and the world in which we all live. It’s his mission in the world to proudly spread love and happiness through his creations.”
Andrë Braz (source)
Andrë Braz “The ultimate aim of all creative activity is to bring happiness to people’s lives… The success of an experience is measured by the amount of happiness it brings to life and the amount of people willing to live the experience, not by its individual qualities.”
Andrë Braz (source)
Andreas Pfeiffer “Forget about the killer feature. Welcome to the age of the killer user experience. When technology achieves something desirable without being in your face, when it knows how to integrate itself into your wishes and desires without distracting from them, that’s when technology lives up to its potential.”
Andreas Pfeiffer (source)
Andrew Crow “The problems that products are designed to solve require the use of many design disciplines. Some of these design efforts work directly at the user’s interaction while others are employed to address the business’ bottom line. But all of these design considerations affect, and sometimes create, an intended experience for the product… I encourage us change our discourse to include the idea of a product experience, instead of the experience that only deals with the user.”
Andrew Crow (source)
Angel R. Marquez “User experience is the center of gravity of a project that pulls the necessary fragments of various design principles and disciplines together giving the finished product that shine, that glow, that luster, that compels and attracts.”
Angel R. Marquez (source)
Astrida Valigorsky “Good design is design that not only achieves a desired effect, but shapes our expectation of what the experience can be.”
Astrida Valigorsky (source)
Bill Buxton “Ultimately, we are deluding ourselves if we think that the products that we design are the ‘things’ that we sell, rather than the individual, social and cultural experience that they engender, and the value and impact that they have. Design that ignores this is not worthy of the name.”
Bill Buxton (source)
Bill Buxton “The experience is about how we get there, not the landing place.”
Bill Buxton (source)
Bill DeRouchey “How can companies better connect to its customers? The answer is simple: Speak like people, not like machines… More and more, people are craving authentic experiences from the world around them, and that means a simple human-to-human connection. In our ‘user experience’ world, this means when people use a website, software, product, etc., people should somehow experience the people that created it. Connection.”
Bill DeRouchey (source)
Christian Saylor “Design creates stories, and stories create memorable experiences, and great experiences have this innate ability to change the way in which we view our world.”
Christian Saylor (source)
Christopher Fahey “The purpose of user experience design, or UXD, is to understand that user behavior can be seen as part of a holistic experiential model instead of as a shallow, temporary hit-and-run encounter. In the domain of user experience, then, we must not mistake trying something for experiencing it.”
Christopher Fahey (source)
Dan Brown “Most [clients] expect experience design to be a discrete activity, solving all their problems with a single functional specification or a single research study. It must be an ongoing effort, a process of continually learning about users, responding to their behaviors, and evolving the product or service.”
Dan Brown (source)
Daniel Szuc “Doing a great job, playing a significant role in your company’s success, and providing ongoing value is about delivering great user experiences. It’s about how your work can add real value for both the business and the people who use your products… It’s about how you can keep design in focus.”
Daniel Szuc (source)
David Armano “We live in a world where the little things really do matter. Each encounter no matter how brief is a micro interaction which makes a deposit or withdrawal from our rational and emotional subconscious. The sum of these interactions and encounters adds up to how we feel about a particular product, brand or service. Little things. Feelings. They influence our everyday behaviors more than we realize.”
David Armano (source)
David Armano “Provide an experience that is both useful, usable, desirable, and differentiated and you will create demand for your brand and delight your customers.”
David Armano (source)
Derek Powazek “It’s time we designers stop thinking of ourselves as merely pixel people, and start thinking of ourselves as the creators of experiences. And when it comes to experience on the web, there’s no better way to create it than to write, and write well.”
Derek Powazek (source)
Dmitry Dragilev “If you want your product to sell you have to start with focusing on transitions, wow moments, and endings to make it stick in a customer’s mind… You are not just making a product or providing a good user experience. You are giving people a story that will plant memories, and those memories will drive their behavior in the future. Make sure they have good ones.”
Dmitry Dragilev (source)
Don Norman “Too many companies believe that all they must do is provide a ‘neat’ technology or some ‘cool’ product or, sometimes, just good, solid engineering. Nope. All of those are desirable (and solid engineering is a must), but there is much more to a successful product than that: understanding how the product is to be used, design, engineering, positioning, marketing, branding–all matter. It requires designing the Total User Experience.”
Don Norman (source)
Don Norman “I think a successful company is one where everybody owns the same mission. Out of necessity, we divide ourselves up into discipline groups. But the goal when you are actually doing the work is to somehow forget what discipline group you are in and come together. So in that sense, nobody should own user experience; everybody should own it.”
Don Norman (source)
Don Norman “It’s the total experience that matters. And that starts from when you first hear about a product… experience is more based upon memory than reality. If your memory of the product is wonderful, you will excuse all sorts of incidental things.”
Don Norman (source)
Don Norman “No product is an island. A product is more than the product. It is a cohesive, integrated set of experiences. Think through all of the stages of a product or service -from initial intentions through final reflections, from first usage to help, service, and maintenance. Make them all work together seamlessly. That’s systems thinking.”
Don Norman (source)
Eric Reiss “A good user experience designer needs to be able to see both the forest and the trees. That means user experience has implications that go far beyond usability, visual design, and physical affordances. As UX designers, we orchestrate a complex series of interactions.”
Eric Reiss (source)
Evan Williams “User experience is everything. It always has been, but it’s still undervalued and under-invested in. If you don’t know user-centered design, study it. Hire people who know it. Obsess over it. Live and breathe it. Get your whole company on board.”
Evan Williams (source)
Harold Hambrose “Products that are well designed have value beyond necessity: The defining feature of a great product isn’t its power, its size, its speed, or its novelty. We value things according to the quality of the experience we have when we use them… A great product doesn’t just do its job; it does something more.”
Harold Hambrose (source)
Idris Mootee “Experience design should not be solely brand focused; instead it should not be too branded focused. It is about designing delivery of customer needs, so naturally it should start with the customers. It should form the core of a go-to-market strategy of any brand. It is the experience first, then the messages.”
Idris Mootee (source)
Jakob Nielsen “Users want to construct their own experience by piecing together content from multiple sources, emphasizing their desires in the current moment. People arrive at a website with a goal in mind, and they are ruthless in pursuing their own interest and in rejecting whatever the site is trying to push.”
Jakob Nielsen (source)
James Kelway “We need to be more aware of why we think how we do, what triggers interactions and behaviours in people to make choices. As UX people we need to be aware of why as much as how systems should be designed. Getting the why will allow us to improve the experience beyond the audience’s anticipation.”
James Kelway (source)
Jared Spool “When creating great experiences, it’s not so much about doing what users expect. Instead, it’s about creating a design that clearly meets their needs at the instant they need it.”
Jared Spool (source)
Jared Spool “The Web 2.0 architecture still needs much work… As Spiderman’s Uncle Ben pointed out, ‘With great power comes great responsibility.’ Just because we can do all these [Web 2.0] things doesn’t mean we should do them… [It is easy to] imagine designers going wild with the capabilities of this new technology and not using the restraint necessary to ensure they produce an optimal experience.”
Jared Spool (source)
Jeff Gothelf “A startup founder who ‘gets’ user experience and design will likely create a more successful product than one who does not. It’s not just because a great user experience makes a product more enjoyable and ultimately fun to use. It’s because this type of design thinking and understanding of the customer seeps into every other aspect of the product.”
Jeff Gothelf (source)
Jeffrey Olson “Like the perfect score to a film, a good user experience is unobtrusive and transparent to the consumer because ‘it just works.’”
Jeffrey Olson (source)
Jesse James Garrett “Businesses have now come to recognize that providing a quality user experience is an essential, sustainable competitive advantage. It is user experience that forms the customer’s impression of the company’s offerings, it is user experience that differentiates the company from its competitors, and it is user experience that determines whether your customer will ever come back.”
Jesse James Garrett (source)
Jesse James Garrett “What I get to do is take that insight into how people think and how people behave and turn it into something, a product or a service, that is going to make their lives better. It’s going to improve their lives in some way that they may not even be able to articulate. To be able to make some small part of their experience better, and all of those little experiences add up to the sum of somebody’s life… the ability to touch people in that way is really profound.”
Jesse James Garrett (source)
Jesse James Garrett “What makes people passionate, pure and simple, is great experiences. If they have great experience with your product [and] they have great experiences with your service, they’re going to be passionate about your brand, they’re going to be committed to it. That’s how you build that kind of commitment.”
Jesse James Garrett (source)
Jesse James Garrett “Experience design is the design of anything, independent of medium, or across media, with human experience as an explicit outcome, and human engagement as an explicit goal.”
Jesse James Garrett (source)
Jim Antonopoulos “Great design is storytelling at its finest; it is insightful, sincere and evokes emotion and change. Design is at the center of the user experience and it is the designer’s responsibility to make the experience remarkable for both the client and their audience.”
Jim Antonopoulos (source)
John Ferrara “UX suffers when we wall ourselves off from the rest of the organization. Getting people from other disciplines involved gives them the opportunity to feel that you’re all working toward a common goal. At the same time, it gives you the opportunity to advocate user-centered thinking and gain that critical buy-in.”
John Ferrara (source)
Jon Kolko “As the designer moves from data, to information, to knowledge and then to wisdom, the problem being solved changes from a single dimensional issue of aesthetics or organization to one of selective contextualization, and then to one of experience.”
Jon Kolko (source)
Jon Phillips “Sometimes the simplest tweaks can yield huge results… There is always room for improvement. Always be on the lookout for simple and inexpensive things you can do to provide a better user experience.”
Jon Phillips (source)
Joseph A. Michelli “When a business defies the traditional, when it ‘colors outside the lines,’ customers often receive exceptional experiences.”
Joseph A. Michelli (source)
Joshua Brewer “Everything a designer does affects the user experience. From the purposeful addition of a design element to the negligent omission of crucial messaging, every decision is molding the future of the people we design for.”
Joshua Brewer (source)
Joshua Porter “To create great user experiences we need to focus on the now. In reality the problems of our users are painfully mundane and often obvious. It is our task to ease this pain, and in doing so we might not invent some amazing new thing, but that’s OK. Success is incremental.”
Joshua Porter (source)
Judy McLeish “We can’t forget that customers don’t view a company in terms of silos or business units. They couldn’t care less about how an organization is structured. What they want is an intuitive experience that draws them into an experience that excites their senses.”
Judy McLeish (source)
Kathy Sierra “The best user experiences are enchanting. They help the user enter an alternate reality, whether it’s the world of making music, writing, sharing photos, coding, or managing a project.”
Kathy Sierra (source)
Kathy Sierra “The idea is to focus development not only on the UX, but what the UX enables, and-most crucially-what we want to happen after the UX.”
Kathy Sierra (source)
Leigh Duncan “It’s easy to forget, in a world of incredible possibility and infinite creativity, the power of simplicity and the importance of a solid customer experience foundation. This is especially true related to online user experience… As we look forward in anticipation of what’s to come, it’s important not to lose sight of managing the founding elements of customer experience.”
Leigh Duncan (source)
Leisa Reichelt “As the advocates for user experience I think it’s important that we’re advocating for everyone’s experience and perhaps doing a little bit more than just whispering the word ‘accessibility’ in a meeting early on and allowing it to be just as easily dismissed. And not just because of the potential legal implications, but because it’s our job.”
Leisa Reichelt (source)
Leisa Reichelt “Users don’t care about convention and heuristics and all of that. Users just want to have a good experience achieving the outcomes they set out to achieve in your site/system/product.  Surely we, as experience designers, can not only design a non-problematic experience. Surely we can actually create a pleasurable experience through the way that people interact with our content or functionality.”
Leisa Reichelt (source)
Louis Rosenfeld “There are many near-term benefits to applying analytics to user experience design. And the long-term promises so much. So there needs to be a wedding of web analytics and user experience. Designers need to get better with data to finally be able to design for finding, as well as to better communicate with managers, business analysts, and, to a degree, information technologists and developers. Designers will have to learn a foreign language to win them over. That language is data.”
Louis Rosenfeld (source)
Luke Wroblewski “Information architecture defines the structure of information. Interaction design enables people to manipulate and contribute to that information. Visual design communicates these possibilities to people and creates affinity to them. User experience is the summation of these considerations.”
Luke Wroblewski (source)
Mark Hurst “The customers, the visitors, the patients, the readers, the guests, whatever you call them – their experience is what determines the company’s success or failure. So focus first on the overall experience. It’s strategic, not tactical. It’s about the people, not the tool. Focusing on the larger picture first will set a better context in which to work – later – on usability tactics.”
Mark Hurst (source)
Marty Neumeier “For businesses to bottle the kind of experiences that rivet minds and run away with hearts, not just one time but over and over, they’ll need to do more than hire designers. They’ll need to be designers. They’ll need to think like designers, feel like designers, work like designers. The narrow-gauge mindset of the past is insufficient for today’s wicked problems. We can no longer play the music as written. Instead, we have to invent a whole new scale.”
Marty Neumeier (source)
Nathanael Boehm “A good user experience isn’t necessarily that far removed from a poor user experience. It can be small, subtle differences that can have a huge impact.”
Nathanael Boehm (source)
Nick Finck “Businesses that have increased their investment in the customer experience over the past three years report higher customer referral rates and greater customer satisfaction.
Nick Finck (source)
Nielsen Norman Group “The first requirement for an exemplary user experience is to meet the exact needs of the customer, without fuss or bother. Next comes simplicity and elegance that produce products that are a joy to own, a joy to use. True user experience goes far beyond giving customers what they say they want, or providing checklist features.”
Nielsen Norman Group (source)
Niko Nyman “I dream of a day when products fulfill my needs without a glitch, when I am being served swiftly, compassionately and with understanding, by humans and computers alike. Not because I’m a designer and I like good experiences but because good experiences make the world a better place.”
Niko Nyman (source)
Niko Nyman “Remarkable experiences leave a mark–whether the experience is remarkably good, or remarkably bad. These memories are mind-share, essentially brand equity, the capital of brands.”
Niko Nyman (source)
Niko Nyman “Be someone else. It takes great empathy to create a good experience. To create relevant experiences, you have to forget everything you know and design for others. Align with the expected patience, level of interest, and depth of knowledge of your users. Talk in the users’ language.”
Niko Nyman (source)
Nokia Design Manifesto “For a human being the product is not an end in itself but the gateway to a plethora of experiences.”
Nokia Design Manifesto (source)
Pabini Gabriel-Petit “While each discipline on the product team has its role to play, it is the true teamwork and collaboration of a cohesive product team that makes great user experiences possible.”
Pabini Gabriel-Petit (source)
Peter Morville “Executives can no longer afford to formulate strategy without embracing user experience, and to the extent their offerings include web sites, software products, and interactive services, these leaders (or their successors) must understand the complex interplay between strategy, scope, structure, semantics, skeleton, and surface. They must become experience executives, in concept if not in name.”
Peter Morville (source)
Robert Brunner “Successful businesspeople in all fields endeavor to understand that they are in the business of designing a total customer experience. We call this the customer experience supply chain. The physical product or service is a central part–but, alone, not a sufficient part–of the equation for lasting success. Design is everyone’s job. Doing good design takes more than good designers. It takes a commitment from everybody in the company–soup to nuts, end to end.”
Robert Brunner (source)
Robert Hoekman Jr. “Each moment has the potential to increase a user’s confidence or destroy his trust in a product or a company, and each one is an important piece of the whole experience. Why? Because the task a person is attempting to complete at any given moment is the most important task to that person, at that moment. It is our job to make sure nothing goes wrong. To make sure that moment is enjoyable and productive, and helps our user feel smart.”
Robert Hoekman Jr. (source)
Robin Good “Experience design is more about the kind of experience users actually have than about controlling the experience you try to give them.”
Robin Good (source)
Russ Unger “I believe that all user experience designers are ‘rotten with imperfection’-every time we get something we lust for, we choose something else to want. User experience design is similar; it does NOT end-once you’ve turned over a great finished product… well, it’s not finished. It’s time to evaluate, update and repeat, because users are pretty ‘rotten with imperfection’, themselves. Embrace the rotten-ness. Don’t look forward to the end of a project, look forward to the next opportunity to improve.”
Russ Unger (source)
Sarah Hanley “It’s not ‘user’ experience, it’s ‘people’ or ‘customer’ experience. The term ‘user’ can be a barrier to good design.”
Sarah Hanley (source)
Secil Watson “My definition of a ‘customer centric’ culture is where people are asking the right questions to the right people, who are able and willing to collaborate to provide their insights. In such a culture, over time, individuals ask the right questions more often and get the right answers more often. This is a reinforcing feedback loop. As this culture takes hold, more and more of the solutions coming out of the group would yield positive customer experiences.”
Secil Watson (source)
Sharon Lee “By attending to the entire user experience, designers can create a rich, sensory experience, which helps to immerse users and encourage them to become fully involved in the site and its message… Through immersion, the user experiences joy and satisfaction: positive qualities that will be transferred to your brand.”
Sharon Lee (source)
Shira Gutgold “The possibilities for applying playfulness to applications are endless… Many designers have rebranded themselves in recent years, changing their job description from interaction designer to user experience designer. Let’s make our work follow suit. Instead of thinking only in terms of interaction, start designing user experiences.”
Shira Gutgold (source)
Simone LeAmon “For me the most compelling aspect of design is developing a concept that communicates to the client and respective audience/market. Design is an opportunity to connect with people, listen to their needs and deliver experiences which reflect positively on society and of course the designer. Design should inspire peoples and cultures to grow, transform and look to the future.”
Simone LeAmon (source)
Sohrab Vossoughi “Choice-fatigued consumers are not looking for another product that hasn’t taken their true needs and desires into consideration. They are looking for companies in which to believe and give their allegiance. They are looking for experiences that cater to their deep-seated desires. This type of engagement requires much more than the latest technological breakthrough: It requires emotional engagement.”
Sohrab Vossoughi (source)
Stephen Anderson “User experience is about so much more than taking orders… We are uniquely trained to represent the needs and desires of our customers, in a way that other groups cannot. Marketing demographics and functional specs cannot tell me if our customers are going to be delighted by the design decisions we are making… In this sense, we have one of the most valuable jobs inside our organization: We represent the customer.”
Stephen Anderson (source)
Steve Baty “User experience is something that cuts right across the organization. It is the tangible manifestation of the organization’s reason for being, translating the brand values into a series of identifiable and actionable experience characteristics. To execute a UX strategy requires the coordinated efforts of the entire organization, and, as such, should sit close to the centre of the organization’s overall strategy.”
Steve Baty (source)
Steve Jobs “To design something really well you have to get it. You have to really grok what it’s all about. It takes a passionate commitment to thoroughly understand something – chew it up, not just quickly swallow it. Most people don’t take the time to do that… The broader one’s understanding of the human experience, the better designs we will have.”
Steve Jobs (source)
Steve Jobs “Our DNA is as a consumer company – for that individual customer who’s voting thumbs up or thumbs down. That’s who we think about. And we think that our job is to take responsibility for the complete user experience. And if it’s not up to par, it’s our fault, plain and simply.”
Steve Jobs (source)
Susan Weinschenk “The secret to designing an intuitive user experience is making sure that the conceptual model of your product matches, as much as possible, the mental models of your users. If you get that right you will have created a positive and useful user experience.”
Susan Weinschenk (source)
Whitney Hess “Ease of use isn’t the only measure of a positive user experience; pleasurably is just as important. Something can be dead simple, but if it’s outrageously boring or cold it can feel harder to get through. Designs should have flourishes of warmth, kindness, whimsy, richness, seduction, wit – anything that incites passion and makes the person feel engaged and energized.”
Whitney Hess (source)
Whitney Hess “Most people believe that User Experience is just about finding the best solution for your users–but it’s not. UX is about defining the problem that needs to be solved (the why), defining the types of people who need it to be solved (the who), and defining the way in which it should be solved to be relevant to those people (the how).”
Whitney Hess (source)
Whitney Quesenbery “Saying that people are the focus of user experience is stating the obvious, but when we are deeply engaged in our own work as user experience designers, it can be difficult to constantly remember to keep people at the center of design. For most of us, it’s hard not to get caught up in the skills and techniques that the technologies we work with require and even harder not to want to use technology to solve problems. But as user experience designers, we need to keep our eye on people.”
Whitney Quesenbery (source)
Whitney Quesenbery “I view a user experience as a conversation between people separated over the distance of time. At one end of that conversation are those who create the product; at the other, the people who use it. In between is the product itself–with a design that either helps or hinders; creates a barrier-free interaction or shouts in an unfamiliar language. Because this conversation does not happen in real time, we are not there to smooth over the rough spots and make sure that we have spoken clearly. Instead, we have to build our understanding of those users into every aspect of the design, by putting people–users–at the center of the design process.”
Whitney Quesenbery (source)
Will Evans “At its best, user experience design involves more than form and content and behavior, crafted in a meaningful context that leaves an impact over time. The highest aspirations of our profession will only be achieved when leadership and excellence are joined. Our profession as a whole must demonstrate the understanding and perspectives that can only come from the intertwingling of many different backgrounds, cultures, and experiences.”
Will Evans (source)