UX Quotes

Design Quotes

Author Quote
A.G. Lafley “Your products run for election every day and good design is critical to winning the campaign.”
A.G. Lafley (source)
Aaron Betsky “Design should do the same thing in everyday life that art does when encountered: amaze us, scare us or delight us, but certainly open us to new worlds within our daily existence.”
Aaron Betsky (source)
Aaron Irizarry “If we are going to succeed in anything, especially the ever changing design world, we are going to have to have a strong passion for what we do… Our passion is going to be the driving force behind our motivation (even when we have none) to be the best, to make a contribution to the design community. It will provide the fuel to go the extra mile for clients and for ourselves.”
Aaron Irizarry (source)
Alan Cooper “If we want users to like our software, we should design it to behave like a likeable person.”
Alan Cooper (source)
Allan Chochinov “Understanding that all design happens within a context is the first (and arguably the only) stop to make on your way to becoming a good designer. You can be a bad designer after that, of course, but you don’t stand a chance of being a good one if you don’t first consider context. It’s everything: In graphics, communication, interaction, architecture, product, service, you name it–if it doesn’t take context into account, it’s crap.”
Allan Chochinov (source)
Andy Budd “Good designers want to be proved wrong, bad designers hope to be proved right.”
Andy Budd (source)
Andy Clarke “It’s always helpful to look outside of the web for your inspiration, to places where you might not at first expect to find a solution. The world is a collage of inspiration, from newspapers, magazine publishing, and advertising to product design, architecture and the fine arts.”
Andy Clarke (source)
Astrida Valigorsky “Good design is design that not only achieves a desired effect, but shapes our expectation of what the experience can be.”
Astrida Valigorsky (source)
Bill Buxton “People on a design team must be as happy to be wrong as right. If their ideas hold up under strong (but fair) criticism, then great, they can proceed with confidence. If their ideas are rejected with good rationale, then they have learned something. A healthy team is made up of people who have the attitude that it is better to learn something new than to be right.”
Bill Buxton (source)
Bill Buxton “Ultimately, we are deluding ourselves if we think that the products that we design are the ‘things’ that we sell, rather than the individual, social and cultural experience that they engender, and the value and impact that they have. Design that ignores this is not worthy of the name.”
Bill Buxton (source)
Bill Buxton “We may think that bad design is the ‘enemy’ and that our holy grail is to stomp it out. But displacing poor design should be relatively easy for a trained professional. No, the real enemy is great design. Why? Because great design takes hold, gets traction, and takes on its own inertia–which makes it hard to replace. And replace it we must: Everything reaches its past-due date. Design is no different.”
Bill Buxton (source)
Bob Baxley “Like all forms of design, visual design is about problem solving, not about personal preference or unsupported opinion.”
Bob Baxley (source)
Brad Nunnally “Designers are gifted with a certain perspective of the world that can cause much frustration and wonderment. The average person doesn’t have the filters in place to see when they have been ignored by the product they are using. Occasionally, people can tell when something wasn’t designed, but they normally deal with the damages done physically, mentally, and socially. In an attempt to stop the pain, designers create interactions that look to discourage undesirable behavior and promote desirable behavior.”
Brad Nunnally (source)
Brad Nunnally “The entire profession of design is one rooted in failure, for without it there would be no need for designers. Designers exist to come in, assess what has been failing, and offer up solutions for the future. Even the process of creating that solution is made up of a variety of failures that lead the designer to a single golden idea. The more we design, the more failures we are exposed to, and the better our work becomes in the future for having learned what not to do.”
Brad Nunnally (source)
Brett Lovelady “Good designers happen to have talents or skills that allow them to make their point of view tangible, but that’s not enough. Designers should be engaged due to their ability to create and support a strong point of view first, followed quickly by their ability to produce the goods.”
Brett Lovelady (source)
Brie Anne Demkiw “The situation we are in not only effects how we think about things, it also plays a major role in how we conduct ourselves and how we make decisions… It is incredibly important to design for situations, not just for demographics or so-called personality traits.”
Brie Anne Demkiw (source)
Bruce Nussbaum “Design, in the end, is about creating better things for people. Along the way, it can generate better profits as well.”
Bruce Nussbaum (source)
Chikezie Ejiasi “Life is conversational. Web design should be the same way. On the web, you’re talking to someone you’ve probably never met – so it’s important to be clear and precise. Thus, well structured navigation and content organization goes hand in hand with having a good conversation.”
Chikezie Ejiasi (source)
Chris Hosmer “Design strategy is about serving people… The real challenge is in trying to solve the human problem. It’s about understanding their needs, their aspirations, and then meeting them in some way. So we are serving them. But sometimes their needs are to be surprised and delighted, and they can’t tell us how to surprise and delight them. That has to come from us as creative people in our profession.”
Chris Hosmer (source)
Christian Saylor “Design creates stories, and stories create memorable experiences, and great experiences have this innate ability to change the way in which we view our world.”
Christian Saylor (source)
Christopher Alexander “Scientists try to identify the components of existing structures, designers try to shape the components of new structures.”
Christopher Alexander (source)
Clement Mok “Design, in its broadest sense, is the enabler of the digital era – it’s a process that creates order out of chaos, that renders technology usable to business. Design means being good, not just looking good.”
Clement Mok (source)
Clement Mok “It’s not rocket science. It’s social science – the science of understanding people’s needs and their unique relationship with art, literature, history, music, work, philosophy, community, technology and psychology. The act of design is structuring and creating that balance.”
Clement Mok (source)
Dan Saffer “Interaction design isn’t only about fixing problems; it’s also about facilitating interactions between people in richer, deeper, better ways – that is, finding new ways to better connect human beings to one another, and by doing so, make the world a better place to live”
Dan Saffer (source)
Dan Saffer “Interface design isn’t only about making a device or application look attractive… it’s about making an appropriately pleasing application or device that people find useful and usable and want to integrate into their lives.”
Dan Saffer (source)
Dan Saffer “Users will pay a premium for a better, higher quality product that does a better job serving their needs, for instance… A beautiful, easy to use object can often command a higher price, even if the manufacturing cost is the same.”
Dan Saffer (source)
Dana Chisnell “Design is less and less about solving problems, testing less and less about eliminating frustration. It’s all becoming more and more about making a good experience for users… Now it’s not good enough to just be usable. The design has to fit into peoples’ lives. It actually has to make people happy, and anticipate their needs.”
Dana Chisnell (source)
Dane Petersen “As designers, we think through doing. Design is a reflective practice between the designer and her design materials. When you sketch something and commit it to paper, it moves from being an abstract thought to something that is more concrete and real. Perceiving this concreteness, in turn, influences your thinking, leading to new questions that spawn new ideas… It is the act of creating these design artifacts, rather than the artifacts themselves, that is the most valuable aspect of the design process.”
Dane Petersen (source)
Danish Designers Manifesto “All designers have an influence on the future of the earth through their work, and they can all work towards more sustainable solutions and to optimize the products, services or environments they work with within the limitations of the task at hand… Fundamentally speaking, sustainable design solutions are about making informed choices where concerns for the planet carry equal weight to concerns for the user and the bottom line of the client for whom the design is developed.”
Danish Designers Manifesto (source)
David Armano “What exactly does it mean to be a compassionate designer? It means doing things that help us not only understand, but relate to the users we design for. To feel for them. To put ourselves in their shoes, even if our own lives are totally opposite from them. Sound simple? It is. You just have to do it.”
David Armano (source)
David Craib “Design should never say, ‘Look at me.’ It should always say, ‘Look at this.'”
David Craib (source)
David Kelley “The designer… has a passion for doing something that fits somebody’s needs, but that is not just a simple fix. The designer has a dream that goes beyond what exists, rather than fixing what exists… the designer wants to create a solution that fits in a deeper situational or social sense.”
David Kelley (source)
David Malouf “Great design in the end will give us something to relate to, to feel connected with, and to reinforce our humanity. Tapping that right balance between emotion and logic, chaos and control, analog and digital, is the key to this success. We can no longer rely on ‘form follows function.’ Form has to be parallel to function, as function is growing in commodity.”
David Malouf (source)
David Malouf “Any true practice of design with a human focus has to be built on a foundation of traditional design that focuses on the the craft & design of perceptual mediums using methods & practices of design from the root of art over science.”
David Malouf (source)
David Ngo “A truly great design is innovative and revolutionary. It’s built on a fresh idea that breaks all previous rules and assumptions but is so elegant it appears simple and natural once it has been created.”
David Ngo (source)
David Sherwin “Natural elegance deals with the ‘feel’ a website or application expresses through its behavior over time, and which is rooted in the rules of order that govern nature… It’s possible to create perfectly pleasing websites by focusing only on formal, structural, and logical elegance. But those sites that embrace [natural] elegance feel to users like living beings who speak meaningful words; they are the marriage of form, function, pleasing content, and personal feeling.”
David Sherwin (source)
David Travis “If you look at some of the best, most inspirational practitioners in our field you’ll see that they think of their work, not as a job, but as a calling. They see the impact of technology on people’s lives as important. They feel that good design makes the world a better place — and that bad design can make life miserable… So my advice is: find your passion, pursue it and your career will take care of itself.”
David Travis (source)
Debbie Millman “I think that we, as designers, have to be completely open to the changes that technology is making in our discipline… as designers we need to be first in line to try the new technologies so that we can use the new technologies more to our advantage than to our detriment.”
Debbie Millman (source)
Debra Levin Gelman “We have to arm ourselves with data, research, design patterns, and a clear understanding of our users and our content so our decisions are not made out of fear but out of real, actionable information. Although our clients may not have articulated reasons for why they want what they want, it is our responsibility to to have an ironclad rationale to support our design decisions.”
Debra Levin Gelman (source)
Derek Powazek “It’s time we designers stop thinking of ourselves as merely pixel people, and start thinking of ourselves as the creators of experiences. And when it comes to experience on the web, there’s no better way to create it than to write, and write well.”
Derek Powazek (source)
Design Council “By applying good design to products in categories where users have low expectations for visual appeal, functionality or usability, design helps to create entirely new market niches and even new product categories. By delighting users who merely expect to have their functional requirements fulfilled, companies are using design to help breed customer loyalty.”
Design Council (source)
Design House Stockholm “Don’t make something unless it is both necessary and useful; but if it is both necessary and useful, don’t hesitate to make it beautiful.”
Design House Stockholm (source)
Diego Rodriguez “Stop treating design as a noun. When we talk about it as such, the world stops listening and starts wondering which color the designers are going to pick for the drapes… We would all be better off treating design as a verb, a process, a way of approaching challenges which designers and nondesigners alike can learn to use to create positive change in the world.”
Diego Rodriguez (source)
Dieter Rams “Good design is innovative. It does not copy existing product forms, nor does it produce any kind of novelty for the sake of it. The essence of innovation must be clearly seen in all functions of a product.”
Dieter Rams (source)
Dmitry Fadeyev “Good design speaks. Good design tells your visitors that you care about your product. Good design at the front-end suggests that everything is in order at the back-end, whether or not that is the case. Good design is what separates the best from the ‘good-enough.'”
Dmitry Fadeyev (source)
Don Norman “Too many companies believe that all they must do is provide a ‘neat’ technology or some ‘cool’ product or, sometimes, just good, solid engineering. Nope. All of those are desirable (and solid engineering is a must), but there is much more to a successful product than that: understanding how the product is to be used, design, engineering, positioning, marketing, branding–all matter. It requires designing the Total User Experience.”
Don Norman (source)
Don Norman “The argument is not between adding features and simplicity, between adding capability and usability. The real issue is about design: designing things that have the power required for the job while maintaining understandability, the feeling of control, and the pleasure of accomplishment.”
Don Norman (source)
Don Norman “Attractive things work better… When you wash and wax a car, it drives better, doesn’t it? Or at least feels like it does.”
Don Norman (source)
Donna Spencer “Observe how your users approach information, consider what it means, and design to allow them to achieve what they need.”
Donna Spencer (source)
Douglas Martin “Questions about whether design is necessary or affordable are quite beside the point: design is inevitable. The alternative to good design is bad design, not no design at all.”
Douglas Martin (source)
Edward R Tufte “Confusion and clutter are the failure of design, not the attributes of information”
Edward R Tufte (source)
Eric Reiss “A good user experience designer needs to be able to see both the forest and the trees. That means user experience has implications that go far beyond usability, visual design, and physical affordances. As UX designers, we orchestrate a complex series of interactions.”
Eric Reiss (source)
Eric Schaffer “While great usability is a baseline requirement, there is far more involved in engaging customers on a Web site than simply making sure they can find specific content and perform particular transactions. Today’s mandate is to move beyond traditional usability. Instead of designing only for what visitors can do on a site, superior Web design is now responsible for determining what customers will do.”
Eric Schaffer (source)
Eric Wicks “For a solution to be truly sustainable and good it must have a positive return to the environment and society. At the heart of any design problem is a question: Are we trying to make something less bad or are we trying to make things better?… It’s not just about solving for the negative; It’s about creating a positive.”
Eric Wicks (source)
Francisco Inchauste “To be great designers, we need to improve our mental game. We have many ways to get our minds in shape to be the best tool in our arsenal. When we get in the ring with the client, we need to be ready to take some punches. We also need to be trained and armed with the fundamentals so that we can help clients understand that we’re not just sharing our feelings or loose opinions but that we have sound reasons behind our design choices.”
Francisco Inchauste (source)
Frank Lloyd Wright “Form follows function–that has been misunderstood. Form and function should be one, joined in a spiritual union.”
Frank Lloyd Wright (source)
Garr Reynolds “Design is about humans creating great works that help or improve the lives of other humans, often in profound ways, and often in ways that are quite small and go unnoticed”
Garr Reynolds (source)
Garr Reynolds “Good design must necessarily, in my opinion, have an impact on people’s lives, no matter how seemingly small. Good design changes things.”
Garr Reynolds (source)
Garr Reynolds “Good designers are skilled at noticing and observing. They are able to see both the big picture and the details of the world around them. Humans are natural pattern seekers; be mindful of this skill in yourself and in others. Design is a ‘whole brain’ process. You are creative, practical, rational, analytic, empathetic, and passionate. Foster these aptitudes.”
Garr Reynolds (source)
Garr Reynolds “Design is about choices and intentions, it is not accidental. Design is about process. The end user will usually not notice ‘the design of it.’ It may seem like it just works, assuming they think about it at all, but this ease-of-use (or ease-of-understanding) is not by accident, it’s a result of your careful choices and decisions.”
Garr Reynolds (source)
Garr Reynolds “As the old saying goes, in the expert’s mind there are few possibilities, but for one with the beginner’s mind, the world is wide open. Designers understand the need to take risks, especially during early explorations of the problem. They are not afraid to break with convention. Good designers are open minded and comfortable with ambiguity early on in the process, this is how discoveries are made.”
Garr Reynolds (source)
Gentry Underwood “Human-centered approaches to industrial and interaction design have long focused on studying human behavior to create informed and appropriate designs. A social interaction designer must consider not only people, environment, and existing tools, but also the unseen elements of the system such as social relationships, power dynamics, and cultural rules.”
Gentry Underwood (source)
George Nelson “No design can exist in isolation. It is always related, sometimes in very complex ways, to an entire constellation of influencing situations and attitudes. What we call a good design is one which achieves integrity – that is, unity or wholeness – in balanced relation to its environment.”
George Nelson (source)
Gerry McGovern “Designing a website can be a bit like being a kid and inheriting a sweetshop. It’s easy to get carried away. There are so many choices. A website can be like an attic that never fills up. Space is not the problem. Attention is.”
Gerry McGovern (source)
Gillian Crampton Smith “In the same way that industrial designers have shaped our everyday life through objects that they design for our offices and for our homes, interaction design is shaping our life with interactive technologies – computers, telecommunications, mobile phones, and so on. If I were to sum up interaction design in a sentence, I would say that it’s about shaping our everyday life through digital artifacts – for work, for play, and for entertainment.” –
Gillian Crampton Smith (source)
Gui Bonsiepe “Design is not added value; design is value.”
Gui Bonsiepe (source)
Hartmut Esslinger “The people in business must understand what they can achieve with designers. Designers have to understand that they really must deliver to business not just beautification, or another form of it, but substantial change.”
Hartmut Esslinger (source)
IBM Design “It isn’t sufficient to simply eliminate user error-designing user delight is the goal.”
IBM Design (source)
Ivan Chermayeff “Good design at least part of the time, includes the criteria of being direct in relation to the problem at hand-not obscure, trendy, or stylish. A new language, visual or verbal, must be couched in a language that is already understood.”
Ivan Chermayeff (source)
Jack Schulze “Design is about cultural invention. There are some people who want to reduce the domain of design to listable, knowable stuff, so it’s easy to talk about. Design is a glamorous, glittering world and this means they can engage without having to actually risk themselves on the outcome of their work. This is damaging. It turns design into something terrified of invention. Design is about risk. We all fear authentic public response to our work, but we have to be brave enough to overcome.”
Jack Schulze (source)
Jack Schulze “Some people (they are wrong) say design is about solving problems. Obviously designers do solve problems, but then so do dentists. Design is about cultural invention.”
Jack Schulze (source)
Jakob Nielsen “Even the best designers produce successful products only if their designs solve the right problems. A wonderful interface to the wrong features will fail.”

Jakob Nielsen (source)
James Kelway “We need to be more aware of why we think how we do, what triggers interactions and behaviours in people to make choices. As UX people we need to be aware of why as much as how systems should be designed. Getting the why will allow us to improve the experience beyond the audience’s anticipation.”
James Kelway (source)
James P. Hackett “Design is a form of competitive advantage… Good design allows things to operate more efficiently, smoothly, and comfortably for the user… Customers appreciate good design. While they can’t necessarily point out what specifically makes it good, they know it feels better. There’s a visceral connection. They are willing to pay for it, if you give them a great experience.”
James P. Hackett (source)
Jared Spool “When designing, it’s easy to get lost in the gross interactions – the dialog boxes and system flow. However, the subtleties are just as critical to the success of the design. We need to pay close attention to these nuances as we’re working through our design process.”
Jared Spool (source)
Jared Spool “When creating great experiences, it’s not so much about doing what users expect. Instead, it’s about creating a design that clearly meets their needs at the instant they need it.”
Jared Spool (source)
Jared Spool “Good design, when it’s done well, becomes invisible. It’s only when it’s done poorly that we notice it.”
Jared Spool (source)
Jared Spool “A design is intuitive when people just know what to do and they don’t have to go through any training to get there… When a design is not intuitive, our attention moves away from what we’re trying to accomplish to how we can get the interface to accomplish what we want.”
Jared Spool (source)
Jared Spool “The process of design starts with exploration, but ends with refinement. The best designers carefully move from one to the other, making sure they spend enough time exploring before locking themselves into a design approach.”
Jared Spool (source)
Jay Greene “Design is really about the way products and services come to life. The companies that build the most enduring relationships with customers often do so by creating an environment where design flourishes. They have leadership that embraces design, executives who trust their gut and their employees as much as they trust all the data they receive abut their business. To really grasp design is to intuit what customers want, often before customers even know what they want it. That’s not something you can learn in a focus group or an online survey.”
Jay Greene (source)
Jeff Gothelf “A startup founder who ‘gets’ user experience and design will likely create a more successful product than one who does not. It’s not just because a great user experience makes a product more enjoyable and ultimately fun to use. It’s because this type of design thinking and understanding of the customer seeps into every other aspect of the product.”
Jeff Gothelf (source)
Jeffrey Veen “I’ve been amazed at how often those outside the discipline of design assume that what designers do is decoration–likely because so much bad design simply is decoration. Good design isn’t. Good design is problem solving.”
Jeffrey Veen (source)
Jeffrey Veen “Good designers can create normalcy out of chaos; they can clearly communicate ideas through the organizing and manipulating of words and pictures.”
Jeffrey Veen (source)
Jeffrey Zeldman “Web design is the creation of digital environments that facilitate and encourage human activity; reflect or adapt to individual voices and content; and change gracefully over time while always retaining their identity.”
Jeffrey Zeldman (source)
Jeffrey Zeldman “The experienced web designer[‘s]… job is not to whine about emerging commonalities but to use them to create pages that are distinctive, natural, brand-appropriate, subtly memorable, and quietly but unmistakably engaging. If she achieves all that and sweats the details, her work will be beautiful. If not everyone appreciates this beauty–if not everyone understands web design–then let us not cry for web design, but for those who cannot see.”
Jeffrey Zeldman (source)
Jeffrey Zeldman “Good web design is about the character of the content, not the character of the designer.”
Jeffrey Zeldman (source)
Jesse James Garrett “A good designer can create a design that accommodates all the constraints and still delivers an elegant, satisfying experience to the user. A great designer can go beyond this and create a design that demonstrates that some of those constraints weren’t really there to begin with.”
Jesse James Garrett (source)
Jim Antonopoulos “Great design is storytelling at its finest; it is insightful, sincere and evokes emotion and change. Design is at the center of the user experience and it is the designer’s responsibility to make the experience remarkable for both the client and their audience.”
Jim Antonopoulos (source)
Joey Hasty “Design is learning by making.”
Joey Hasty (source)
John Carroll “The worst misstep one can make in design is to solve the wrong problem.”
John Carroll (source)
John Maeda “What’s next for technology and design? A lot less thinking about technology for technology’s sake, and a lot more thinking about design. Art humanizes technology and makes it understandable. Design is needed to make sense of information overload. It is why art and design will rise in importance during this century as we try to make sense of all the possibilities that digital technology now affords.”
John Maeda (source)
Jon Kolko “If I could tell you one thing about getting involved in design, it would be to have passion. Have undying, unending passion for what it is you’re doing. You’ll run up against people who don’t understand it, who don’t want to pay for it, who don’t respect it. Ultimately, none of that matters if you have the passion to make it happen.”
Jon Kolko (source)
Jon Kolko “Accept-quietly and implicitly-that your work will affect millions. Focus on the nuances and details of the craft itself, and on your capacity to engage in a conversation with your work. Through this will come humble and beautiful design solutions that will live on, affect culture, and change behavior. And through this will come a sense of subdued pleasure in your creative work.”
Jon Kolko (source)
Jon Kolko “Every design decision… contributes to the behavior of the masses, and helps define the culture of our society. This describes an enormous opportunity for designers, one that is rarely realized. We are, quite literally, building the culture around us; arguably, our effect is larger and more immediate than even policy decisions of our government. We are responsible for both the positive and negative repercussions of our design decisions, and these decisions have monumental repercussions.”
Jon Kolko (source)
Jonathan Follett “As we explore new human interface devices and incorporate new interactions into our designs, we have the opportunity to create deep connections between users and their technology.”
Jonathan Follett (source)
Joshua Brewer “Everything a designer does affects the user experience. From the purposeful addition of a design element to the negligent omission of crucial messaging, every decision is molding the future of the people we design for.”
Joshua Brewer (source)
Joshua Davis “We shouldn’t assume that the general viewing public is an idiot. We should try to evolve the medium by making intuitive systems that educate the user – not design to what level we think they can handle”
Joshua Davis (source)
Joshua Porter “As designers we must remember that behavior comes first. Always. The quirky, the obscure, the vain, the annoying, the wonderful. We need to observe human behavior if we are to support it in design.”
Joshua Porter (source)
Joshua Porter “More important than knowing all about the people we design for, we should have a deep understanding of the specific activity we’re supporting with our design… The most important question we can ask is not ‘who is using your software?’ but ‘what are people using your software doing?’.”
Joshua Porter (source)
Joshua Porter “Designers are an odd lot: creative, moody, pensive, thoughtful, weird. But the one characteristic that separates designers from others is action. They make stuff that didn’t exist before. They take the idea living deep inside their head and pull it out, realizing it in a drawing, prototype, or product. Unlike most people, they don’t just think about it. They don’t just brainstorm. They don’t just imagine something better and then talk themselves out of it. Instead, they act.”
Joshua Porter (source)
Julian Bleecker “Designers already live in the future. Through our work, we’re pulling the present up to us.”
Julian Bleecker (source)
Julian Bleecker “In design one makes-to-think and thinks-to-make. There’s no hard line between wondering about something and making that thing in the machine shop. The two go together without a hard distinction between thinking it up and making it up. In a design studio… the making is also the thinking. We don’t figure everything out and then just build it. Both of these materialization rituals are the same and interweave in a simple, clarifying way.”
Julian Bleecker (source)
Karl Ulrich “Good designers relentlessly generate lots of ideas and open-mindedly consider alternative solutions. At no time are good designers frightened to entertain a crazy, competing, or uncomfortable idea.”
Karl Ulrich (source)
Kevin Mattice “Designers should be arbiters of the truth: They should be the kind of people who stand up and tell it like it is, and that usually calls for courage.”
Kevin Mattice (source)
Kim Goodwin “The thing that excites me most about design is the act of creating a great, tangible solution where there was just a blank whiteboard or list of vague requirements before. When I can look at a solution and think, yes, this solves the problem, it’s elegant, it’s engaging… that’s the reward.”
Kim Goodwin (source)
Kim Vicente “We don’t want to figure out what all those buttons do or why they are set up the way they are. We just want to get on with our lives and do our jobs well. When we make use of technology, we want to focus on achieving our goals, not on deciphering the technology. The design should be in the background of our attention.”
Kim Vicente (source)
Konstantin Grcic “Good design admits to the deeper insight that beyond performing a purpose in a good way, the purpose itself has to be good.”
Konstantin Grcic (source)
Larry Tesler “Enough confidence to believe you can solve any design problem and enough humility to understand that most of your initial ideas are probably bad. Enough humility to listen to ideas from other people that may be better than your own and enough confidence to understand that going with other people’s ideas does not diminish your value as a designer. True concern for the comfort and happiness of other people, including your users and your teammates.”
Larry Tesler (source)
Leisa Reichelt “Don’t design for everyone. It’s impossible. All you end up doing is designing something that makes everyone unhappy.”
Leisa Reichelt (source)
Leon Paternoster “The design process is essentially a process of subtraction, organization and emphasis.”
Leon Paternoster (source)
Loren Baxter “It’s standard practice to design with our user’s goals in mind. Too often, though, we tend to focus only on the immediate goals… Although we may produce usable and successful designs, we have ignored the user’s larger context. They may be bored, tired, at work, grinding away at a long term deliverable. They may be entering countless rows of data into a spreadsheet.  People love to have fun. Without sacrificing usability, let’s bring a little fun into our designs.”
Loren Baxter (source)
Louis Rosenfeld “Information architecture is not about surface glamor; it’s about mission-critical infrastructure. And infrastructure has widespread and long-term impact. The ripples of our designs spread outwards, affecting the work of interface designers, programmers, authors, and eventually users… As we design the legacy information architectures of tomorrow, we should consider our responsibility to the big here and the long now.”
Louis Rosenfeld (source)
Louis Rosenfeld “There are many near-term benefits to applying analytics to user experience design. And the long-term promises so much. So there needs to be a wedding of web analytics and user experience. Designers need to get better with data to finally be able to design for finding, as well as to better communicate with managers, business analysts, and, to a degree, information technologists and developers. Designers will have to learn a foreign language to win them over. That language is data.”
Louis Rosenfeld (source)
Luke Wroblewski “In our vast search-driven Web, visual design can help people move beyond first impressions and into meaningful interactions.”
Luke Wroblewski (source)
Luke Wroblewski “Information architecture defines the structure of information. Interaction design enables people to manipulate and contribute to that information. Visual design communicates these possibilities to people and creates affinity to them. User experience is the summation of these considerations.”
Luke Wroblewski (source)
Mark Boulton “Design has been viewed as being aesthetic. Design equals How Something Looks. You see this attitude to design in every part of society–clothing design to interior design, less so in product design, and yes, in web design…. I think design covers so much more than the aesthetic. Design is fundamentally more. Design is usability. It is Information Architecture. It is Accessibility. This is all design.”
Mark Boulton (source)
Mark Dziersk “Design thinkers look past a project to the next project, to the next step in the strategy. They look sideways to the tangents that are affected by the result, and longer term to the investment required as a result of solving the problem currently in front of the team. No problem is solved in isolation–either from the past, or from the future.”
Mark Dziersk (source)
Mark Parker “Designers are by nature more inquisitive, more connected. They dig a little deeper in terms of insights. They turn those insights into innovation. That connection to the consumer is absolutely critical in driving innovation. It’s critical that design isn’t subjugated to the back room as a short order cook for marketing or for merchandising or sales. It has to be up front.”
Mark Parker (source)
Marty Neumeier “Innovation lies at the heart of both better design and better business. It magnifies drive inside the organization. It slashes the costs of inefficiency, duplication, and corporate ennui. It confers the ability to produce uncommon, yet practical, responses to real problems.”
Marty Neumeier (source)
Marty Neumeier “For businesses to bottle the kind of experiences that rivet minds and run away with hearts, not just one time but over and over, they’ll need to do more than hire designers. They’ll need to be designers. They’ll need to think like designers, feel like designers, work like designers. The narrow-gauge mindset of the past is insufficient for today’s wicked problems. We can no longer play the music as written. Instead, we have to invent a whole new scale.”
Marty Neumeier (source)
Marty Neumeier “The most innovative designers consciously reject the standard option box and cultivate an appetite for ‘thinking wrong.'”
Marty Neumeier (source)
Marty Neumeier “Designers don’t actually ‘solve’ problems. They ‘work through’ them. They use non-logical processes that are difficult to express in words but easier to express in action. They use models, mockups, sketches, and stories as their vocabulary. They operate in the space between knowing and doing, prototyping new solutions that arise from their four strengths of empathy, intuition, imagination, and idealism.”
Marty Neumeier (source)
Massimo Vignelli “The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around, and what we try to do is cure it somehow with design”
Massimo Vignelli (source)
Matt Webb “Why shouldn’t our functional objects
Matt Webb (source)
Michael Bierut “I’ve come to believe strongly that one of the roles of design is to bring humanity, intelligence and beauty to the world of business, and indeed to everyday life. In my experience, good clients and good designers don’t see this goal as being opposed to–or even separate from–achieving business goals, but rather an integral part of it.”
Michael Bierut (source)
Michelle Obama “What I love about design is the artistic and scientific complexity that also becomes useful… Great designers also pursue a mission. Great designers design with mankind in mind… The crossroads of science and art, innovation and inspiration are what I love about design.”
Michelle Obama (source)
Mike Davidson “You can have information and ease of use and have artistic integrity at the same time. The art of being a good Web designer is getting yourself into that middle ground and treating it as a final destination instead of as a compromise.”
Mike Davidson (source)
Millard Sheets “Good design is a great combination of common sense, unusual imagination, clarity of purpose-with a prerequisite knowledge of structure, values, color, aesthetic insight and a deep reverence for the love of life.”
Millard Sheets (source)
Nathan Shedroff “There is no one, right way to design or develop anything. To a large degree, it needs to reflect the culture — especially the innovation culture — of a company.”
Nathan Shedroff (source)
Nathan Shedroff “Designers are optimistic people who are trained to be courageous about the future-and making the future happen. They aren’t always aware of the intricacies of operations and the impacts of the solutions they propose, just like entrepreneurs, but they aren’t afraid of confronting a blank piece of paper (or screen or board) and getting to work making something new.”
Nathan Shedroff (source)
Nishant Kothary “The brilliance of a good designer is not defined by her ability to represent the world as she sees it, but by her trained ability to represent it as others expect to see it.”
Nishant Kothary (source)
Nokia Design Manifesto “Design has a social function and its true purpose is to improve people’s lives.”
Nokia Design Manifesto (source)
Paola Antonelli “People think that design is styling. Design is not style. It’s not about giving shape to the shell and not giving a damn about the guts. Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn’t know it was missing.”
Paola Antonelli (source)
Paola Antonelli “In an ideal world, social responsibility would be a prerequisite for design, and designers would vow to produce beautiful, useful, positive, responsible, functional, and economical things and concepts that are meaningful additions to–or sometimes subtractions from–the world we live in. Indeed, design deserves such thoughtful consideration.”
Paola Antonelli (source)
Paola Antonelli “Designers stand between revolutions and everyday life. They’re able to grasp momentous changes in technology, science, and society and convert those changes into objects and ideas that people can understand.”
Paola Antonelli (source)
Patrick Lynch “Smart graphic design is always some balance of current expressive trends, information architecture, classical layout aesthetics, and detailed research on user preferences and motivations. You should never ignore solid user experience data, but mountains of data won’t auto-magically build you a successful site. Design is a synthetic activity. It can be informed by the results of analysis, but the tools of analysis don’t create beautiful designs.”
Patrick Lynch (source)
Paul Rand “To design is much more than simply to assemble, to order, or even to edit; it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse.”
Paul Rand (source)
Paul Rand “Without aesthetic, design is either the humdrum repetition of familiar clichés or a wild scramble for novelty. Without the aesthetic, the computer is but a mindless speed machine, producing effects without substance. Form without relevant content, or content without meaningful form.”
Paul Rand (source)
Paul Rand “A work of art is realized when form and content are indistinguishable. When they are in synthesis. In other words, when they fuse. When form predominates, meaning is blunted… When content predominates, interest lags.”
Paul Rand (source)
Paul Rand “Art is an idea that has found its perfect visual expression. And design is the vehicle by which this expression is made possible. Art is a noun, and design is a noun and also a verb. Art is a product and design is a process. Design is the foundation of all the arts.”
Paul Rand (source)
Paul Scrivens “Quality design communicates with its audience. It delivers the message it is intended to deliver. Nothing more, nothing less.”
Paul Scrivens (source)
Peter Lawrence “Design is the term we use to describe both the process and the result of giving tangible form to human ideas. Design doesn’t just contribute to the quality of life; design, in many ways, now constitutes the quality of life.”
Peter Lawrence (source)
Peter Merholz “Think of design as an activity that anyone in the organization can engage with… design is not the purview of some special elite group. Design needs to be embedded as a competency within an organization – something that everybody can get involved with.”
Peter Merholz (source)
Peter Merholz “Design supports an open approach in which anyone in the organization can participate to generate solutions, make insightful and meaningful decisions, and build empathetic services that address needs that customers themselves may not know they have.”
Peter Merholz (source)
Peter Merholz “The typical understanding of design is that it’s about aesthetics, styling, or form. This is a limited view. While these are often the tangible outputs of design work, such artifacts are meaningless if they don’t somehow engage a new activity. The measure of success for design is the degree of its impact.”
Peter Merholz (source)
Preston D. Lee “Design is about the perfect fusion of passion and knowledge. Your passion has to come from within you and your knowledge has to come from a lot of dedicated study and practice… Just educate yourself. It doesn’t matter HOW, just get educated about design. Mix that with your passion to create, and you’ll be successful.”
Preston D. Lee (source)
Rahul Sen “Now more than ever in increasingly complex, transient times, the need for holistic experiences is vital… To approach such design as a ‘whole’ ” we need to understand the varying concepts of time and data through the perspectives of cohabitants, technology and business interests alike… We must constantly re-think our process to become melting pots of ideas, perspectives and skills that not only drill deep, but also wide.”
Rahul Sen (source)
Robert Brunner “You don’t sacrifice the experience for growth; you drive growth from the quality of the experience.”
Robert Brunner (source)
Robert Brunner “Successful businesspeople in all fields endeavor to understand that they are in the business of designing a total customer experience. We call this the customer experience supply chain. The physical product or service is a central part–but, alone, not a sufficient part–of the equation for lasting success. Design is everyone’s job. Doing good design takes more than good designers. It takes a commitment from everybody in the company–soup to nuts, end to end.”
Robert Brunner (source)
Robert Hoekman Jr. “Writing is designing with words. Designing is writing without them.”
Robert Hoekman Jr. (source)
Robin Good “Experience design is more about the kind of experience users actually have than about controlling the experience you try to give them.”
Robin Good (source)
Ryan Freitas “Sometimes, you have to design from the gut. The funny thing about the gut is that, rather than experience, the best UX designers I know operate from a perspective of determining what’s good, what’s bad, and what’s ugly.”
Ryan Freitas (source)
Ryan Singer “‘Because it sucks’ is not a reason to redesign. ‘It sucks’ leaves the scope wide open with no measure of success. It’s a sure way to scrap the good decisions you made along with the mistakes. Instead, start the redesign with a question: ‘What is right about this design?’ Use that perspective to identify specific problems and then target those exact problems.”
Ryan Singer (source)
Sachin Agarwal “A good designer is a very opinionated person. They are stubborn. They pay attention to details. They work tirelessly to make sure everything is perfect. Something an average person would never even notice, drives a great designer nuts. And great designers don’t just care about the applications and websites they are building, but demand great design in everything they do.”
Sachin Agarwal (source)
Sam Farber “The most common misperception is the word ‘design’. People think of primarily pretty pictures or forms. They don’t understand the depth to which design goes–not only in products, but in every aspect of our life. Whether it is the design of a program, a product or some form of communication, we are living in a world that’s totally designed. Somebody made a decision about everything. And it was a design decision.”
Sam Farber (source)
Sarah Horton “The measure of quality in web design should not be good looks, but graceful transformation: pages that can be accessed under different conditions and keep their integrity… A real web designer embraces the medium and designs for maximum inclusivity.”
Sarah Horton (source)
Simone LeAmon “For me the most compelling aspect of design is developing a concept that communicates to the client and respective audience/market. Design is an opportunity to connect with people, listen to their needs and deliver experiences which reflect positively on society and of course the designer. Design should inspire peoples and cultures to grow, transform and look to the future.”
Simone LeAmon (source)
Sir Ernest Hall “Design is about demonstrating how beautiful something can be. It has a very profound quality. Design is a way of changing life and influencing the future.”
Sir Ernest Hall (source)
Stephen P. Anderson “Form and function aren’t separate items. If we believe that style somehow exists independent of functionality, that we can treat aesthetics and function as two separate pieces, then we ignore the evidence that beauty is much more than decoration.”
Stephen P. Anderson (source)
Steve Baty “As designers of interactions broaden their perspective and take a higher level view of the problem, they simultaneously make another transition: they stop solving interaction design problems and begin solving problems with design… In this capacity designers of interactions bring their design skills to bear on truly complex, systemic problems–broad in scale and scope–and have the opportunity to affect truly profound and lasting change.”
Steve Baty (source)
Steve Baty “Design is underpinned by the designer’s ability to not only look, but also to see… The act of observation is not unique to design or design thinking, and design research is not the sole domain of the designer. It is in the seeing, in the sense-making, and in the questioning of what is observed that design sets itself apart.”
Steve Baty (source)
Steve Jobs “In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service.”
Steve Jobs (source)
Steve Jobs “To design something really well you have to get it. You have to really grok what it’s all about. It takes a passionate commitment to thoroughly understand something – chew it up, not just quickly swallow it. Most people don’t take the time to do that… The broader one’s understanding of the human experience, the better designs we will have.”
Steve Jobs (source)
Steve Jobs “Most people make the mistake of thinking design is what it looks like. People think it’s this veneer -that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.”
Steve Jobs (source)
Steve Krug “There are no simple ‘right’ answers for most web design questions (at least not for the important ones). What works is good, integrated design that fills a need–carefully thought out, well executed, and tested.”
Steve Krug (source)
Tim Brown “Most business processes are about making choices from a set of existing alternatives. Clearly, if all your competition is doing the same, then differentiation is tough. In order to innovate, we have to have new alternatives and new solutions to problems, and that is what design can do.”
Tim Brown (source)
Tim Brown “Organizations need to take design thinking seriously. We need to spend more time making people conscious of design thinking — not because design is wondrous or magical, but simply because by focusing on it, we’ll make it better. And that’s an imperative for any business, because design thinking is indisputably a catalyst for innovation productivity.”
Tim Brown (source)
Todd Wilkens “Talking about design is an inherently fuzzy process… What designers do is take abstract things and make them more tangible.”
Todd Wilkens (source)
Todd Zaki Warfel “Any design based on a written spec is a design based on theory. A design based on a prototype is a design based on experience and practice… Prototyping has given us the power to show and tell the story of our design solutions to any given problem rather than just tell the story waving our hands in the air to describe the magic.”
Todd Zaki Warfel (source)
Tom Dair “Savvy design strategists, design researchers, and designers not only seek to deeply understand the client’s business and the end user’s needs of the product, but they also try to deeply understand the connected (and not so connected) interrelationships that factor into the success or failure of the potential offering.”
Tom Dair (source)
Tom Igoe “Understanding is important, but it’s only the beginning. It’s got to lead to a change in behavior. The question interaction designers need to ask ourselves, then, is this: how can our work help people to not only understand the change needed, but also to begin making it?”
Tom Igoe (source)
Tracy Sabin “Creating visual imagery is a state of mind. It involves the reproduction of what we see. But much more than that, it becomes an outlet to express feelings about what we experience.”
Tracy Sabin (source)
Venessa Miemis “As designers and architects of the future, we have an opportunity to play a powerful role in constructing reality and improving humanity’s experience on this planet. If the focus is only on a short term profit margin or a fad or a shiny new object, it will be an opportunity lost. Design can be reactionary, responding only to current conditions, or it can be visionary, by presenting solutions to problems yet undefined.”
Venessa Miemis (source)
Vitaly Friedman “Good design is about effective communication, not decoration at the expense of legibility.”
Vitaly Friedman (source)
Walt Disney “You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality”
Walt Disney (source)
Warren Berger “Designers can show us a better future, can present us with all kinds of new possibilities so that we can decide: Is this what we want? Before any of that can happen, though, the designer must first commit-by taking what is just a faint glimmer in the mind’s eye and giving it shape and life.”
Warren Berger (source)
Whitney Hess “UX is about technology that fulfils more than just instrumental needs in a way that acknowledges its use as a subjective, situated, complex and dynamic encounter. UX is a consequence of a user’s internal state, the characteristics of the designed system and the context within which the interaction occurs.” “Differentiate yourself by fully understanding the problem before you attempt to solve it… Don’t just fall in love with a solution and go full-force on making it look great, but really make sure that whatever you design is fitting a need in the world and has a purpose.”
Whitney Hess (source)
Whitney Hess “Your work should have purpose–addressing actual, urgent problems that people are facing. Make sure that you can clearly articulate the core of the issue before spending an ounce of time on developing the design. The true mark of an effective designer is the ability to answer ‘why?’. Don’t waste your time solving the wrong problems.”
Whitney Hess (source)
Whitney Quesenbery “I view a user experience as a conversation between people separated over the distance of time. At one end of that conversation are those who create the product; at the other, the people who use it. In between is the product itself–with a design that either helps or hinders; creates a barrier-free interaction or shouts in an unfamiliar language. Because this conversation does not happen in real time, we are not there to smooth over the rough spots and make sure that we have spoken clearly. Instead, we have to build our understanding of those users into every aspect of the design, by putting people–users–at the center of the design process.”
Whitney Quesenbery (source)
Will Evans “At its best, user experience design involves more than form and content and behavior, crafted in a meaningful context that leaves an impact over time. The highest aspirations of our profession will only be achieved when leadership and excellence are joined. Our profession as a whole must demonstrate the understanding and perspectives that can only come from the intertwingling of many different backgrounds, cultures, and experiences.”
Will Evans (source)
Will Evans “Because sketches are faster, require less overhead, and by their nature are perceived to be less ‘done,’ they are better suited to the task-artifact cycle of design exploration. They should be considered an effective modeling process for designers to be able to conceive and predict the consequences of certain design arguments during the design ideation phase and subsequently leading to better design.”
Will Evans (source)
William McDonough “I think as designers we realize design is a signal of intention, but it also has to occur within a world and we have to understand that world in order to imbue our designs with inherent intelligence.”
William McDonough (source)